“ABC World News” Cuts Total Viewing Gap with “NBC Nightly News” in 13 of the Last 14 Weeks

By David Ford

Apr 9, 2013 10:55am

“ABC World News with Diane Sawyer” Grows Overall and Demo Audiences by 8% Year-to-Year – Posts Increases in Both Measures During 9 of Last 10 Weeks 

“ABC World News” Cuts Total Viewing Gap with “NBC Nightly News” During 13 of the Last 14 Weeks 

Season-to-Date, ABC Has Slashed Total Viewing Gap with NBC to Smallest in 5 Years and Demo Gap to Smallest in 4 Years

For the week of April 1, 2013, “ABC World News with Diane Sawyer” averaged 7.40 million Total Viewers and a 1.6 rating/7 share/1.89 million in Adults 25-54, according to Nielsen Media Research.

For the 3rd straight week, “World News” saw gains on the year-ago week (6.839 million and 1.754 million, respectively, on w/o 4/2/12) among both Total Viewers (+8%) and Adults 25-54 (+8%).  In fact, “World News” has delivered year-to-year increases in both measures in 9 of the last 10 weeks.

Also for the 3rd week running, “World News” narrowed its Total Viewer gap with “NBC Nightly News” versus the year-ago week by double-digits (-11% – 974,000 vs. 1.09 million).  Further, “World News” has cut the Total Viewer margin on the same week last year in 13 of the last 14 weeks.

Season-to-date, “World News” has increased its Total Viewing audience (+3%) compared to the same point last season, drawing its most-watched season in 2 years - since the 2010-11 season.  “World News” narrowed its margins by double- digits among both Total Viewers (-28%) and Adults 25-54 (-14%) with “NBC Nightly News” to post its smallest Total Viewer gap (786,000) with the NBC program in 5 years and narrowest demo margin (320,000) in 4 years - since the 2007-08 and the 2008-09 seasons, respectively. 

For the week, “ABC World News” outperformed the “CBS Evening News” by 987,000 Total Viewers and by 180,000 Adults 25-54.

Note: David Muir anchored “World News” on Friday.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of April 1, 2013)

  Total Viewers Adults 25-54 Households
ABC     7,401,000 1.6/7; 1,891,000 5.1/11
NBC 8,375,000 1.9/7; 2,218,000 5.6/11
CBS 6,414,000 1.4/6; 1,711,000 4.3/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/1/13, 3/25/13 & 4/2/12. Most Current – 2012-2013 Season (9/24/12 – 4/7/13) and 2011-2012 Season (9/19/11 – 4/1/12). All averages based on regular telecasts.

 

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