“ABC World News” Cuts Total Viewing and Demo Gaps with “NBC Nightly News” Compared to Year-Ago Week

By David Ford

May 7, 2013 11:02am

“ABC World News” Posts Smallest Demo Gap with NBC in 5 Weeks

Year-to-Year, “ABC World News” Increases Overall Audience in 18 of the Last 19 Weeks

For the week of April 29, 2013, “ABC World News with Diane Sawyer” averaged 7.31 million Total Viewers and a 1.5 rating/7 share/1.78 million in Adults 25-54, according to Nielsen Media Research.

“World News” grew its Total Viewer audience versus the year-earlier week (+4%, 7.03 million on w/o 4/30/12) for the 7th week running.  In fact, “World News” has built on its overall audience year-to-year in 18 of the past 19 weeks.

Year-to-year, “World News” narrowed its margins with “NBC Nightly News” in both Total Viewers (-19%, 616,000 vs. 761,000) and Adults 25-54 (-5% – 281,000 vs. 297,000).

For the 2nd week in a row, “World News” cut its week-to-week Adults 25-54 margin with “NBC Nightly News” by double-digits (-12%, 281,000 vs. 320,000) to post its closest demo performance with the NBC newscast in 5 weeks – since w/o 3/25/13.

Season-to-date, “World News” has increased its Total Viewing audience (+3%) compared to the same point last season, drawing its most-watched season in 2 years - since the 2010-11 season.  “World News” narrowed its margins with “NBC Nightly News” among both Total Viewers (-27%) and Adults 25-54 (-9%) to post its smallest margins in Total Viewers (794,000) and Adults 25-54 (331,000) with the NBC program in 4 years - since the 2008-09 season.

For the week, “ABC World News” beat the “CBS Evening News” by 1.08 million Total Viewers and by 200,000 Adults 25-54.

Note: David Muir anchored “World News” on Friday.     

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of April 29, 2013)

  Total Viewers Adults 25-54 Households
ABC     7,307,000 1.5/7; 1,777,000 5.0/11
NBC 7,923,000 1.7/7; 2,058,000 5.4/11
CBS 6,229,000 1.3/6; 1,577,000 4.3/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 4/29/13, 4/22/13 & 4/30/12. Most Current – 2012-2013 Season (9/24/12 – 5/5/13) and 2011-2012 Season (9/19/11 – 4/29/12). All averages based on regular telecasts.

SHOWS:
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