“GMA” #1 for 2013 May Sweep

By ABCNewsPR

May 31, 2013 11:02am

Historic First May Sweep Win in 19 Years in Adults 25-54 and in 18 Years in Total Viewers 

“GMA” Posts Largest Total Viewer Margin (+921,000) Over NBC’s “Today” During Any Sweep in Over 21 Years and Largest News Demo Margin (+110,000) in 19 Years

  

“GMA” is #1 for the Week of May 20th 

“GMA” On Top for 9 Months Straight Among Total Viewers— Marks Longest Winning Stretch at #1 Since Before 1991/92 Season 

“GMA” Continues to Grow Season-to-Date and Year-to-Year in Demo and Total Viewers While “Today” Declines 

 

May 2013 Sweep

Expanding on its success, ABC News’ “Good Morning America” won the May 2013 Sweep in both Total Viewers (5.704 million) and Adults 25-54 (2.102 million), according to Nielsen Media Research.  “GMA” marked its first May sweeps victory in 18 years in Total Viewers and in 19 years in Adults 25-54 – since May 1995 and May 1994, respectively.  In addition, the May 2013 Sweep represented “GMA’s” 4th consecutive sweeps victory in Total Viewers and 3rd sweep in a row in Adults 25-54.  In Adults 18-49, “GMA” tied “Today” for No. 1 in ratings (1.2/10), while trailing by only 4,000 Adult 18-49 viewers (1.507 million vs. 1.512 million)

In overall viewers and in the news demo, “GMA” led No. 2 ranked NBC’s “Today” (4.783 million and 1.992 million) by its largest Total Viewer margin (+921,000) during any sweep in more than 21 years – since before the November 1991 sweep; Nielsen’s electronic database started on September of 1991.  In Adults 25-54, “GMA” beat “Today” by its biggest news demo advantage (+110,000) during a sweep in 19 years – since May 1994.

“GMA” was up over the previous sweep in Total Viewers (+1% – 5.674 million for February 2013) to draw largest overall sweep audience in more than 21 years - since before the November 1991 Sweep.

Compared to the year-ago May 2012 sweep (5.164 million and 2.053 million, respectively), “GMA” improved in both Total Viewers (+10%) and Adults 25-54 (+2%)In fact, growing over the year-ago sweep for the 3rd year in a row, “GMA” attracted its strongest May Sweep performance in Adults 25-54 in 7 years - since May 2006.

“GMA” nearly doubled the performance of CBS’ “This Morning” during the month in both Total Viewers (+92%) and Adults 25-54 (+99%).  In addition, “GMA” delivered its largest Total Viewer advantage (2.700 million) during a sweep in 8 years - since May 2005.

Week of May 20, 2013

“Good Morning America” stood as the morning’s No. 1 broadcast in both Total Viewers (5.729 million) and Adults 25-54 (2.128 million), according to Nielsen Media Research for the week of May 20, 2013.  “GMA” outperformed NBC’s “Today” (4.856 million and 2.023 million, respectively) by +873,000 Total Viewers and by +105,000 Adults 25-54.  “GMA” significantly increased its Total Viewer lead over “Today” compared to its year-ago week lead (+33,000 for w/o 5/21/12).  Additionally, GoodMorningAmerica.com on Yahoo! reached 26 million users in April 2013. It is the No. 1 morning news website and beats Today.com by millions of users each month.

“GMA” has ranked No. 1 in Total Viewers in all 34 weeks of the season.  In fact, the ABC morning newscast has ranked No. 1 every week in Total Viewers for more than 9 months (the last 40 weeks - since w/o 8/13/12).  Further, “GMA’s” 40 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season; Nielsen’s electronic database started on September of 1991.

In Adults 25-54, “GMA” has ranked No. 1 in 28 of 34 weeks, representing the program’s highest number of No. 1 finishes in a season in the key adult news demo in 20 years – since 1992-93.

“GMA” was up over the same week last year (5.066 million and 1.982 million, respectively, on w/o 5/21/12) in both Total Viewers (+13%) and Adults 25-54 (+7%), improving year to year in overall viewers in all 34 weeks this season.  In contrast, “Today” (-4%/-9%) has not only seen losses year to year in Total Viewers and Adults 25-54 in all 34 weeks of the season, it has turned in losses for the last 40 weeks, starting with the week following the 2012 Summer Olympics (since w/o 8/13/12).

With the week’s No. 1 morning telecast on Wednesday (6.466 million and 2.327 million on 2/22/13), the morning following the “Dancing with the Stars” finale” “GMA” turned in its most-watched telecast in 3 months (since 2/20/13, the return of Robin Roberts to the “GMA” anchor desk) and 2nd most-watched since the royal wedding 2 years ago (since 4/29/11).  In addition, “GMA” outdelivered “Today” (4.658 million) on Wednesday by its largest single-day margin (1.808 million) in 19 years – since 5/18/94.

Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54. It is leading “Today” by its largest season margin in overall viewers (+648,000) in more than 21 years and in the adult news demo (+76,000) in 20 years – since before the 1991-92 season and the 1992-93 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date “GMA” is up in both Total Viewers (+8%) and Adults 25-54 (+2%) versus its year-ago averages, growing the most in the key adult news demo (NBC’s “Today” is down -13%/-18%, respectively; CBS’ “This Morning” is up +11%/+1%, respectively). “GMA” is seeing its largest overall season audience in 8 years and best Adult 25-54 performance in 5 years - since the 2004-05 and 2007-08 seasons, respectively.

For the week, “GMA” beat “CBS This Morning” in Total Viewers (+80%) and Adults 25-54 (+90%).

May 2013 Sweep TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49  HOUSEHOLDS
ABC 5,704,000 1.8/13; 2,102,000 1.2/10; 1,507,000 4.3/15 
NBC 4,783,000 1.7/12; 1,992,000 1.2/10; 1,512,000 3.6/13
CBS 3,004,000 0.9/ 6; 1,058,000 0.6/ 5;   766,000 2.2/ 8

 

WEEK OF 5/20/13 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49  HOUSEHOLDS
ABC 5,729,000 1.8/13; 2,128,000 1.2/10; 1,501,000 4.3/16 
NBC 4,856,000 1.7/12; 2,083,000 1.2/11; 1,534,000 3.6/13
CBS 3,174,000 0.9/ 7; 1,118,000 0.6/ 6;   811,000 2.4/ 8

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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