Gaining Viewers from its Week-Ago Premiere, ABC's "What Would You Do?" Finishes as TV's No. 1 Newsmagazine for the Week Among Adults 18-49

Winning its Hour Among Adults 25-54, ABC's "20/20? is the No. 1 is the Series on Friday at 10pm for the 6th Straight Week

"20/20? Outdelivered NBC's "Rock Center" for the 7th straight week among Adults 18-49

"What Would You Do?" (9:00-10:00 p.m.)

ABC's "What Would You Do?" was Friday's No. 1 newsmagazine in Adults 18-49 (1.3/4), beating NBC's "Dateline" (1.1/4 from 8:00-10:00 p.m.) and "Rock Center With Brian Williams" (1.0/3 from 10:00-11:00 p.m.). From 9:00-10:00 p.m., the ABC newsmag outdelivered its network rivals in the key young adult demo, topping the second hour of NBC's "Dateline" by 8% (1.2/4). In fact it was the week's No. 1 newsmagazine overall with young adults.

  • "What Would You Do?"" grew week to week by 5% in Total Viewers (4.1 million vs. 3.9 million).

"20/20? (10:00-11:00 p.m.)

From 10:00-11:00 p.m., ABC's "20/20? ranked as the No. 1 series in its slot for the 6th straight week in the key Adult 25-54 news demo (1.5/4), leading NBC's competing newsmagazine ("Rock Center with Brian Williams") head-to-head in the hour by 7% (1.4/4). "20/20? also outdelivered "Rock Center" for the 7th straight week among Adults 18-49 (+10% - 1.1/4 vs. 1.0/3).

- ABC -

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