During July Sweep “ABC World News” Continued to Close Viewing Gaps with NBC; Demo Gap Smallest in 5 Years

By David Ford

Jul 30, 2013 4:42pm

ABC diane sawyer tk 130729 16x9 608 During July Sweep ABC World News Continued to Close Viewing Gaps with NBC; Demo Gap Smallest in 5 YearsFor the July 2013 sweep, “ABC World News with Diane Sawyer” averaged 7.03 million Total Viewers and a 1.5 rating/6 share/1.82 million among Adults 25-54, according to Nielsen Media Research.   

For the 2nd sweep in a row, “World News” cut its margins with “NBC Nightly News” versus the previous sweep (May 2013) in both Total Viewers (-6%, 683,000 vs. 724,000) and Adults 25-54 (-37% – 172,000 vs. 274,000).  In fact, “World News” scored its closest sweeps performance with “Nightly News” in the key adult news demo in nearly 5 years - since November 2008.

RELATED: Building on Months of Momentum, “World News with Diane Sawyer” Breaks “NBC Nightly News” 243-Week Winning Streak in Key News Demo

“World News” beat the “CBS Evening News” by 1.07 million Total Viewers and by 278,000 Adults 25-54 viewers, seeing its best news demo sweep advantage in more than 2 years – since May 2011.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (July 2013 Sweep)

Total Viewers Adults 25-54 Households
ABC 7,031,000 1.5/6; 1,815,000 4.8/10
NBC 7,714,000 1.7/7; 1,987,000 5.3/11
CBS 5,962,000 1.3/5; 1,537,000 4.1/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54, Most Current – July 2013 Sweep (6/27-7/24/13), May 2013 Sweep (4/25-5/22/13) and July 2012 Sweep (6/28-7/25/12).  Sweep periods (November, February, May and July).

 

SHOWS:
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus