“GMA” is #1 for the Week

By ABCNewsPR

Jul 15, 2013 11:17am

“GMA” Tops NBC’s “Today” by 755,000 Total Viewers and 116,000 Adults 25-54 

“GMA” Continues to Grow Year-to-Year and Season-to-Date: Increasing Double-Digits Year-to-Year in Total Viewers (+15%) and Adults 25-54 (+11%)

ABC News’ “Good Morning America” was the morning’s No. 1 news program in Total Viewers (5.146 million) and Adults 25-54 (1.828 million) for the week of July 1, 2013, according to Nielsen Media Research. “GMA” outdelivered No. 2 ranked NBC’s “Today” (4.391 million and 1.712 million, respectively) by +755,000 Total Viewers and by +116,000 Adults 25-54.  “GMA” more than tripled its Total Viewer advantage over “Today” compared to its year-ago week lead (+211%, +243,000 for w/o 7/2/12).  Additionally, GoodMorningAmerica.com on Yahoo! reached 24.4 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

“GMA” has ranked No. 1 in Total Viewers in all 40 weeks of the season, turning in its largest number of No. 1 finishes during a season in 20 years – since the 1992-93 season.  In addition, the ABC morning newscast has ranked No. 1 every week in Total Viewers for more than 10 months (the last 46 weeks - since w/o 8/13/12).  ”GMA’s” 46 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season; Nielsen’s electronic database started on September of 1991.

Winning the week in Adults 25-54, “GMA” has ranked No. 1 in 33 of the 40 weeks this season.  The ABC morning program is delivering its highest number of No. 1 finishes in the key adult news demo during a season in 20 years – since the 1992-93 season.

“GMA” grew year to year (4.462 million, 1.643 million and 1.184 million, respectively, on w/o 7/2/12) in Total Viewers (+15%), Adults 25-54 (+11%) and Adults 18-49 (+7%) – improving on the year-ago week in overall viewers in all 40 weeks this season. 

Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  The ABC morning newscast is leading “Today” by its largest season margin in overall viewers (+664,000) in more than 21 years and in the adult news demo (+82,000) in 20 years – since before the 1991-92 season and the 1992-93 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date, “GMA” is up in both Total Viewers (+9%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most in the key adult news demo (NBC’s “Today” is down -12%/-17%, respectively; CBS’ “This Morning” is up +12%/+2%, respectively). “GMA” is seeing its largest overall season audience in 8 years and best Adult 25-54 performance in 5 years - since the 2004-05 and 2007-08 seasons, respectively.

“GMA” outdelivered “CBS This Morning” by +89% in Total Viewers and by +97% in Adults 18-49, while more than doubling the performance in Adults 25-54 (+102%).

Note: Due to the July 4th holiday, all three programs were coded specials on Thursday and Friday and each telecast was excluded from the averages.  The weekly averages for all three programs are based on 3 days (Mon-Wed).

 

WEEK OF 7/1/13 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49  HOUSEHOLDS
ABC  5,146,000 1.5/12; 1,828,000 1.0/ 9; 1,261,000 3.9/15
NBC 4,391,000 1.4/11; 1,712,000 1.0/10; 1,312,000 3.3/13
CBS 2,721,000 0.8/ 6;   904,000 0.5/ 5;   639,000 2.1/ 8

Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 7/1/13, 6/24/13 and 7/2/12.  Most Current: 2012-2013 Season (9/24/12 – 7/7/13) and 2011-2012 Season (9/19/11 – 7/1/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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