“GMA” is #1 for the July Sweep-Winning All 4 Sweeps Periods of the 2012-2013 Television Season

By ABCNewsPR

Aug 1, 2013 11:05am

“GMA” Posts First Adults 25-54 July Sweep Win in 19 Years 

 ”GMA” Tops NBC’s “Today” by Largest July Sweeps Margins in Over Two Decades

“GMA” Improves Compared to the Year-Earlier July 2012 Sweep, Growing +9% in Total Viewers and by +4% in Adults 25-54

For the Week of July 22nd “GMA” is #1 -Topping “Today” by 567,000 Total Viewers and 66,000 Adults 25-54

July 2013 Sweep

ABC News’ “Good Morning America” ranked as the No. 1 morning newscast during the July 2013 Sweep in Total Viewers (5.020 million) and Adults 25-54 (1.793 million), according to Nielsen Media Research.  Continuing its success over the past year, “GMA” won all 4 sweeps periods of the 2012-13 television season in both Nielsen measures.   

Claiming its 5th straight sweep win, “GMA” marked its first back-to-back July sweep victory in Total Viewers in 20 years – since July 1992 and July 1993.  In addition, “GMA” turned in its first July sweep win in Adults 25-54 in 19 years - since July 1994.

In overall viewers and in the news demo, “GMA” outperformed the No. 2-ranked NBC’s “Today Show” (4.402 million and 1.735 million) by its largest July sweep margins in both Total Viewers (+618,000) and Adults 25-54 (+58,000) in more than 21 years – since before the November 1991 sweep; Nielsen’s electronic database started on September of 1991.

Compared to the year-earlier July 2012 sweep (4.598 million and 1.721 million, respectively), “GMA” improved in both Total Viewers (+9%) and Adults 25-54 (+4%)Further, building on the year-ago July sweep in both measures for the 3rd year in a row, “GMA” attracted its largest overall July sweep audience in more than 21 years - since before the November 1991 sweep.

“GMA” outdelivered CBS’ “This Morning” during the month in both Total Viewers (+84%) and Adults 25-54 (+96%).  “GMA” saw its largest news demo advantage (880,000) over the CBS program during a July sweep in 7 years - since July 2006.

Week of July 22, 2013

ABC News’ “Good Morning America” was the No. 1 morning news program in Total Viewers (5.100 million) and Adults 25-54 (1.806 million) for the week of July 22, 2013, according to Nielsen Media Research. “GMA” outperformed NBC’s “Today Show” (4.533 million and 1.740 million, respectively) by +567,000 Total Viewers and by +66,000 Adults 25-54.  “GMA” widened its lead over “Today” compared to its year-ago advantages in both overall viewers and in the key adult news demo (+542,000 and +12,000, respectively, on w/o 7/23/12).  Additionally, GoodMorningAmerica.com on Yahoo! reached 24.4 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

“GMA” has ranked No. 1 in Total Viewers in all 43 weeks of the season, turning in its highest number of No. 1 finishes during a season in 21 years – since the 1991-92 season.  In addition, the ABC morning newscast has ranked No. 1 every week in Total Viewers for nearly 1 (the last 49 weeks - since w/o 8/13/12).  ”GMA’s” 49 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 21 years – since before the 1991-92 season; Nielsen’s electronic database started on September of 1991.

Leading the week in Adults 25-54, “GMA” has ranked No. 1 in 35 of the 43 weeks this season.  The ABC morning program is delivering its most number of No. 1 finishes in the key adult news demo during a season in 21 years – since the 1991-92 season.

“GMA” was up over the same week last year in Total Viewers (+5% – 4.837 million on w/o 7/23/12), building on the year-ago week in overall viewers in all 43 weeks this season. 

Season to date, “GMA” stands as the No. 1 morning news program in both Total Viewers and Adults 25-54.  The ABC morning newscast is leading “Today” by its largest season margin in overall viewers (+656,000) in more than 21 years and in the adult news demo (+78,000) in 20 years – since before the 1991-92 season and the 1992-93 season, respectively; Nielsen’s electronic database started on September of 1991.

Season to date, “GMA” is up in both Total Viewers (+9%) and Adults 25-54 (+3%) versus its year-ago averages, growing the most in the key adult news demo (NBC’s “Today” is down -11%/-16%, respectively; CBS’ “This Morning” is up +13%/+2%, respectively). “GMA” is seeing its largest overall season audience in more than 21 years and best Adult 25-54 performance in 5 years - since before the 1991-92 season and 2007-08 seasons, respectively.

“GMA” beat “CBS This Morning” across all key target demo: Total Viewers (+81%), Adults 25-54 (+97%) and Adults 18-49 (+88%).

July 2013 Sweep TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC  5,020,000 1.5/12; 1,793,000 1.0/ 9; 1,216,000 3.8/15
NBC 4,402,000 1.5/12; 1,735,000 1.1/10; 1,358,000 3.3/13
CBS 2,728,000 0.8/ 6;   913,000 0.5/ 5;   646,000 2.0/ 8

 

WEEK OF 7/22/13  TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC 5,100,000 1.5/12; 1,806,000 1.0/ 9; 1,238,000 3.9/15
NBC 4,533,000 1.5/12; 1,740,000 1.1/10; 1,359,000 3.4/13
CBS 2,815,000 0.8/ 6;   919,000 0.5/ 5;   657,000 2.1/ 7

Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 7/22/13, 7/15/13 and 7/23/12.  Most Current: 2012-2013 Season (9/24/12 – 7/28/13) and 2011-2012 Season (9/19/11 – 7/22/12).  All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)Most Current – July 2013 Sweep (6/27-7/24/13), May 2013 Sweep (4/25-5/22/13) and July 2012 Sweep (6/28-7/25/12).  Sweep periods (November, February, May and July).

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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