In Last Three Weeks, “ABC World News” Beats “NBC Nightly News” in 8 of 15 Telecasts Among Adults 25-54

By David Ford

Aug 6, 2013 11:00am

ABC diane sawyer tk 130729 16x9 608 In Last Three Weeks, ABC World News Beats NBC Nightly News in 8 of 15 Telecasts Among Adults 25 54“World News with Diane Sawyer” Beats “NBC Nightly News” Three Times During Week in Key News Demo – Closing Weekly Gap to 68,000 Adults 25-54 

In Last Three Weeks, “World News” Outperforms NBC in 8 of 15 Telecasts Among Adults 25-54 

“World News” Most-Watched Newscast on Thursday, Outdelivering “Nightly News” in Total Viewers 

Season-to-Date, “World News” Posting Smallest Gaps with “Nightly News” in 5 Years

For the week of July 29, 2013 “ABC World News with Diane Sawyer” averaged 6.96 million Total Viewers and a 1.6 rating/6 share/1.84 million in Adults 25-54, according to Nielsen Media Research. “World News” improved year-to-year (6.85 million and 1.73 million, respectively, on w/o 7/30/12) in both Total Viewers (+2%) and Adults 25-54 (+6%). ”World News” was also the only evening newscast to build on the year-ago week in both measures, as “CBS Evening News” was mixed (+5%/-11%), while “NBC Nightly News” (-31%/-43%) turned in losses.

For the 2nd straight week, “World News” beat “NBC Nightly News” three times during a course of a week, ranking No. 1 on Wednesday (+212,000), Thursday (+168,000) and Friday (+43,000). In fact, in the last three weeks, “World News” has outperformed “Nightly News” in 8 of their 15 head-to-head telecasts.

In addition, “World News” ranked No. 1 on Thursday (8/1/13) among Total Viewers, outdelivering “NBC Nightly News” by +8,000 viewers (7.270 million vs. 7.262 million).  

“World News” continues to close the viewing gaps with “NBC Nightly News” in key measures. Last week “World News” slashed nearly all of its year-to-year margins with “NBC Nightly News” in both Total Viewers (-87%, 530,000 vs. 4.00 million) and Adults 25-54 (-96%, 68,000 vs. 1.61 million).  

Season-to-date, “World News” has increased its Total Viewing audience (+2%) compared to the same point last season, drawing its most-watched season in 2 years - since the 2010-11 season. “World News” narrowed its margins by double-digits with “NBC Nightly News” among both Total Viewers (-22%) and Adults 25-54 (-15%) to post its smallest margins (765,000 and 295,000, respectively) with the NBC program in 5 years- since the 2007-08 season.

For the week, “World News” outdrew “CBS Evening News” by 1.16 million Total Viewers and by 398,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network.  Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of July 29, 2013)

  Total Viewers Adults 25-54 Households
ABC 6,960,000 1.6/6; 1,841,000 4.8/10
NBC 7,490,000 1.6/7; 1,909,000 5.2/11
CBS 5,798,000 1.2/5; 1,443,000 4.0/ 8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 7/29/13, 7/22/13 & 7/30/12. Most Current – 2012-2013 Season (9/24/12 -8/2/13) and 2011-2012 Season (9/19/11 – 7/29/12). All averages based on regular telecasts.  (*Note: Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count)

 

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