“GMA” is #1 for the Week

By ABCNewsPR

Oct 24, 2013 1:52pm

“GMA” Posts Double-Digit Growth in Total Viewers Year-to-Year

 “GMA” is Posting Longest Consecutive Demo and Total Viewer Wins in Over 20 Years

ABC News’ “Good Morning America” finished as the morning’s No. 1 news program in Total Viewers (5.344 million) and Adults 25-54 (1.980 million) for the week of October 14, 2013, according to Nielsen Media Research.  Taking the top spot for the 4th time in the 4 weeks this season, “GMA” outdelivered NBC’s “Today” (4.653 million and 1.972 million, respectively) during the week by 691,000 Total Viewers and by 8,000 Adults 25-54.  “GMA” increased its Total Viewer lead over the No. 2-ranked “Today Show” from its lead on the year-ago week by 77% (390,000 on w/o 10/15/12). Additionally, GoodMorningAmerica.com on Yahoo! reached 22 million users last month. It is the No. 1 morning news website and beats Today.com by millions of users each month.

“GMA” has ranked No. 1 every week in Total Viewers for 15 months (the last 61 weeks – since w/o 8/13/12). “GMA’s” 61 consecutive weeks at the top stand as its longest stretch at No. 1 in more than 22 years – since before the 1991-92 season; Nielsen’s electronic database started in September 1991.

In Adults 25-54, “GMA” has ranked No. 1 for the last 14 weeks, its longest news demo winning streak in more than 20 years – since w/o 3/29/93 to w/o 6/28/93 during the 1992-93 season.

In all 4 weeks of the season, “GMA” grew its Total Viewer audience from the same week last year by double-digits (+10% – 4.842 million on w/o 10/15/12).  In fact, the ABC morning news program has turned in year-to-year gains in Total Viewers for the past 7 weeks.

Season to date, “GMA” stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54.  “GMA” is leading NBC’s “Today” by 732,000 Total Viewers and 50,000 Adults 25-54.  In fact, “GMA” has widened its Total Viewer season lead over “Today” versus the same point last season by +21% (+605,000) to post its largest season margin in more than 22 years - since at least the 1991-92 season; Nielsen’s electronic database started on September of 1991. 

Growing for the 3rd year in a row, “GMA” is up over the same point last season in both Total Viewers (+12%) and Adults 25-54 (+6%).  In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 6 years - since before the 1991-92 season and the 2007-08 seasons, respectively.

During the week, “GMA” beat “CBS This Morning” across all key target demos: Total Viewers (+83%), Adults 25-54 (+91%) and Adults 18-49 (+85%)

 

WEEK OF 10/14/13 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA  5,344,000 1.7/13; 1,980,000 1.1/10; 1,397,000 4.0/15
TODAY 4,653,000 1.6/12; 1,972,000 1.2/11; 1,575,000 3.4/13
CBS THIS MORNING 2,927,000 0.9/ 7; 1,036,000 0.6/ 5;   754,000 2.1/ 8

 

Source:  The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 10/14/13, 10/7/13 and 10/15/12.  Most Current: 2013-2014 Season (9/23 – 10/20/13) and 2012-2013 Season (9/24 – 10/21/12).  All averages based on regular telecasts.

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

– ABC -

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