“World News” Hits Season High for 2nd Week in a Row to Draw Largest Audience in 7 Months

By Alyssa Bernstein

Nov 19, 2013 10:54am

ABC Program Has Narrowed Season Margin with NBC in Adults 25-54 by -19% Compared to Same Point Last Year 

“World News” is Delivering Smallest News Demo Margin with NBC in 5 years and Most Watched Season in 4 Years

For the week of November 11, 2013, “ABC World News with Diane Sawyer” averaged 8.243 million Total Viewers and a 1.6 rating/6 share/1.961 million in Adults 25-54, according to Nielsen Media Research. Growing over the previous week in Total Viewers (+2% – 8.060 million on w/o 11/4/13) to hit a season-high for the 2nd week in a row, “World News” drew its largest overall audience in 7 months - since w/o 4/15/13.  In fact, “World News” was up the most week to week compared to “CBS Evening News” (-3%) and “NBC Nightly News” (+1%).

“World News” narrowed its week-to-week Total Viewer margin with “NBC Nightly News” by 8% (1.102 million vs. 1.192 million).

Season to date, “World News” is up versus the same point last season in both Total Viewers (+2%) and Adults 25-54 (+1%), delivering its most-watched season in 4 years – since the 2009-10 season. ”World News” is the only evening newscast to grow from the same point last season in the key adult news demo compared to “CBS Evening News” (-9%) and “NBC Nightly News” (-2%).

In addition, “World News” has narrowed its season margin with “NBC Nightly News” in Adults 25-54 by double-digits (-19%) compared to its season margin at the same point last year. In fact, decreasing its Adults 25-54 margin for the 3rd season in a row, “World News” is posting its smallest news demo margin (256,000) with the NBC program in 5 years- since the 2008-09 season.

For the week, “ABC World News” beat the “CBS Evening News” by 1.126 million Total Viewers and by 124,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of November 11, 2013)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49  HOUSEHOLDS
ABC WORLD NEWS 8,243,000 1.6/6; 1,961,000 1.0/4; 1,319,000  5.5/10
NBC NIGHTLY NEWS 9,345,000 2.0/7; 2,379,000 1.4/6; 1,732,000 6.1/11
CBS EVENING NEWS 7,117,000 1.5/5; 1,837,000 1.0/4; 1,254,000 4.7/ 9

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 11/11/13, 11/4/13 & 11/12/12.  Most Current: 2013-2014 Season (9/23 – 11/17/13) and 2012-2013 Season (9/24 – 11/18/12).  All averages based on regular telecasts.

 – ABC –

 

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