“WORLD NEWS” DELIVERS BEST WEEKLY A25-54 DEMO RATING IN THREE YEARS

By Van Scott

Feb 4, 2014 11:24am

“World News” Ranks No. 1 on Monday and Wednesday in Demo

“World News” Weekly Demo is up by 21% from Last Year; More Than NBC and CBS

“World News” Cuts its Demo Margin with “NBC Nightly News” from the Year-Ago Week by 62%

“World News” is the Only Evening Newscast to Grow in the Demo Season-to-Date Compared to Last Year

“World News” Posts Narrowest Season Demo Margin with NBC in Five Years

For the week of January 27, 2014, “ABC World News with Diane Sawyer” averaged 9.400 million Total Viewers and a 2.3 rating/8 share/2.703 million in Adults 25-54, according to Nielsen Media Research. Growing for the 2nd straight week (9.174 million and 2.479 million, respectively, on w/o 1/20/14) in both Total Viewers (+2%) and Adults 25-54 (+9%), “World News” scored its strongest news demo performance in 3 years – since w/o 1/31/11.

For the 4th time in the last 5 weeks, “World News” posted year-to-year increases in both Total Viewers (+8%) and Adults 25-54 (+21%) – 8.668 million and 2.242 million, respectively, on w/o 1/28/13. In fact, “World News” is up the most year to year in Adults 25-54 compared to “CBS Evening News” (+15%) and “NBC Nightly News” (+11%).

“World News” ranked No. 1 twice during the course of the week for the 2nd consecutive week in Adults 25-54, leading “NBC Nightly News” on Monday by +31,000 demo viewers (3.107 million vs. 3.076 million on 1/27/14) and on Wednesday by +59,000 demo viewers (2.990 million vs. 2.931 million on 1/29/14). Further, “World News” aired the week’s No. 1 Adults 25-54 telecast with its Monday airing.

In addition, “World News” delivered its Top 3 Adults 25-54 telecast of the season on Monday (3.107 million), Wednesday (2.990 million) and Tuesday (2.914 million), respectively. In fact, “World News” Monday airing was its top single-day news demo telecast in 3 years – since 2/1/11.

“World News” slashed its Adults 25-54 margin with “NBC Nightly News” year to year by more than half (-62% – 118,000 vs. 310,000). In fact, “World News” has cut its news demo gap with “NBC Nightly News” from the year-earlier week by double-digits for the last 6 weeks.

Season to date, “World News” is up versus the same point last season in both Total Viewers (+3%) and Adults 25-54 (+2%), delivering its most-watched season in 5 years – since the 2008-09 season. “World News” also stands as the only evening newscast to improve its demo performance from the previous season compared to “CBS Evening News” (-7%) and “NBC Nightly News” (-3%).

In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-28% – 255,000 vs. 356,000) compared to its season margin from the same point last year. In fact, “World News” is posting its smallest news demo margin with the NBC program in 5 years – since the 2008-09 season.

“World News” has nearly doubled its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead (+93% – 340,000 vs. 176,000).

For the week, “ABC World News” beat the “CBS Evening News” by 1.043 million Total Viewers and by 407,000 Adults 25-54.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online:@DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (Week of January 27, 2014)

TOTAL VIEWERS ADULTS 25-54   ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 9,400,000 2.3/8; 2,703,000  1.4/5; 1,806,000   6.1/11
NBC NIGHTLY NEWS 10,474,000 2.4/8; 2,821,000 1.6/6; 2,089,000 6.9/12
CBS EVENING NEWS 8,357,000 1.9/6; 2,296,000 1.3/5; 1,604,000 5.4/10

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 1/27/14, 1/20/14 and 1/28/13. Most Current: 2013-2014 Season (9/23/13 – 2/2/14) and 2012-2013 Season (9/24/12 – 2/3/13).

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