“GMA” is #1 for the Week

By Alyssa Bernstein

Apr 10, 2014 11:14am

Outperforming NBC’s “Today” by 715,000 Total Viewers and 165,000 Adults 25-54 

 ”GMA” Continues to Grow Week-to-Week and Year-to-Year Across All Key Target Demos

“GMA” Scores Strongest Numbers in 4 Weeks in All Target Demos

 

ABC News’ “Good Morning America” ranked No. 1 in Total Viewers (5.827 million) and Adults 25-54 (2.309 million) for the week of March 31, 2014, according to Nielsen Media Research. “GMA” beat NBC’s “Today” (5.112 million and 2.144 million, respectively) during the week by 715,000 Total Viewers and by 165,000 Adults 25-54.  “GMA” increased its leads over “Today” compared to its year-ago leads in both measures (702,000 and 63,000, respectively, on w/o 4/1/13). Additionally, GoodMorningAmerica.com on Yahoo! reached 15 million users last month.

“GMA” has ranked No. 1 in Total Viewers in 88 of the last 92 weeks (since w/o 6/25/12), finishing behind “Today” only during the 2 weeks of the 2012 Summer Olympics and the 2 weeks of the 2014 Winter Olympics. In Adults 25-54, “GMA” has ranked No. 1 in 24 of the 28 weeks of the season, pacing ahead of the No. 1 finishes at the same point of the 2012-13 Season (22 of 27 weeks*).

“GMA” saw increases over the previous week (5.771 million, 2.267 million and 1.596 million, respectively, on w/o 3/24/14) in Total Viewers (+1%), Adults 25-54 (+2%) and Adults 18-49 (+4%), hitting 4-week highs in all 3 measures – since w/o 3/3/14.  In addition, “GMA” stood as the only morning newscast to grow week to week in all 3 demos compared to “CBS This Morning” (+4%/-5%/-1%) and NBC’s “Today” (-3%/-2%/flat).

For the 6th straight week, “GMA” built on the year-ago week (5.338 million, 1.952 million and 1.425 million, respectively, on w/o 4/1/13) across all key target demos: Total Viewers (+9%), Adults 25-54 (+18%) and Adults 18-49 (+17%).

Season to date, “GMA” stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54. “GMA” is leading NBC’s “Today” by 631,000 Total Viewers and 101,000 Adults 25-54.  In fact, “GMA” has widened its season margins over “Today” versus the same point last season in Total Viewers by 5% (631,000 vs. 601,000) and in Adults 25-54 by 36% (101,000 vs. 74,000). Further, “GMA” is posting its largest Total Viewer season margin in more than 22 years and biggest in Adults 25-54 in 21 years - since at least the 1991-92 season (Nielsen’s electronic database started on September of 1991) and the 1992-93 season, respectively.

Growing for the 3rd year in a row, “GMA” is up by double-digits over the same point last season in both Total Viewers (+11%) and Adults 25-54 (+13%). In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 8 years - since before the 1991-92 season and the 2005-06 seasons, respectively. ”GMA” is also up the most in Adults 25-54 compared to “CBS This Morning” (flat) and NBC’s “Today” (+12%)

During the week, “GMA” nearly doubled the performance of “CBS This Morning” in Total Viewers (+85%), while more than doubling in Adults 25-54 (+139%) and Adults 18-49 (+130%).

 

WEEK OF 3/31/14 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 5,827,000 1.9/14; 2,309,000 1.3/12; 1,661,000 4.3/16
TODAY 5,112,000 1.8/13; 2,144,000 1.4/12; 1,730,000 3.7/14
CBS THIS MORNING 3,154,000 0.8/ 6;   966,000 0.6/ 5;   721,000 2.3/ 9

 

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 3/31/14, 3/24/14 and 4/1/13, or as dated.  Most Current: 2013-2014 Season (9/23/13 – 4/6/14) and 2012-2013 Season (9/24/12 – 4/7/13).  Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count and averages.

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

 

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