“WORLD NEWS” DELIVERS HIGHEST INCREASE IN THE DEMO FROM LAST WEEK (+9%)

By Van Scott

Apr 1, 2014 11:19am

“World News” Scores Top Newscast in the Demo on Thursday for Gov. Christie Interview

“World News” Grows the Most in the Demo (+10%) for the Quarter Compared to Last Year

For the Quarter, “World News” Has Best Performance in Total Viewers in Six Years and in the Demo in Three Years

“World News” Closes Gap with “Nightly News” in the Demo by Under 100K for Four out of Last Five Weeks

“World News” is the Only Broadcast to Improve in the Demo Season-to-Date (+4%)

1Q 2014:

During the first quarter of 2014 “ABC World News with Diane Sawyer” averaged 8.774 million Total Viewers and a 2.0 rating/7 share/2.361 million among Adults 25-54, according to Nielsen Media Research. “World News” grew the most in the demo by +9% compared to last year. For the 2nd quarter in a row, “World News” posted increases compared to both the previous quarter (7.928 million and 1.982 million for 4Q13) and the year-ago quarter (8.225 million and 2.155 million for 1Q13) in Total Viewers (+11% and +6%, respectively) and Adults 25-54 (+19% and +10%, respectively). In fact, the ABC evening newscast turned in its most-watched quarter in 6 years and strongest news demo quarter performance in 3 years- since 1Q08 and 1Q11, respectively. “World News” (+10%) grew the most in the demo from the year-ago quarter compared to “CBS Evening News” (up less than +1%) and “NBC Nightly News” (+6%).

During 1Q14, “World News” posted year-to-year increases in 10 of the 13 weeks in Total Viewers and in 11 of 13 in Adults 25-54.

For the 4th year in a row, “World News” narrowed its year-to-year first quarter demo margin by double-digits with “NBC Nightly News” in Adults 25-54 (-25% – 209,000 vs. 280,000) – marking its closest first quarter demo performance with the NBC newscast in 6 years – since 1Q08.

For the quarter, “World News” beat the “CBS Evening News” by 1.123 million Total Viewers and by 378,000 Adults 25-54 viewers, posting its largest news demo quarter lead over the CBS program in 3 years – since 1Q11.

Week of March 24, 2014:

For the week of March 24, 2014, “ABC World News with Diane Sawyer” averaged 8.456 million Total Viewers and a 1.9 rating/8 share/2.284 million in Adults 25-54, according to Nielsen Media Research. For the 4th week in a row, “World News” grew year to year in both Total Viewers (+8%) and Adults 25-54 (+13%) – 7.812 million and 2.022 million, respectively, on w/o 3/25/13.

“World News” improved week to week in both Total Viewers (+2%) and Adults 25-54 (+9%) – 8.264 million and 2.087 million, respectively, on w/o 3/17/14. In, fact, the ABC broadcast had the greatest gain in the demo compared to last week versus “CBS Evening News” (+7%) and “NBC Nightly News” (+6%).

“World News” ranked No. 1 in Adults 25-54 on Thursday (3/27/13), leading “NBC Nightly News” on the night by +47,000 demo viewers (2.169 million vs. 2.122 million).

“World News” slashed its week-to-week Adults 25-54 margin with “NBC Nightly News” nearly in half (-45% – 87,000 vs. 157,000) to deliver its 2nd-closest demo performance with the NBC newscast this season. Further, fewer than 100,000 Adult 25-54 viewers have separated “World News” and “NBC Nightly News” in 4 of the last 5 weeks.

Season to date, “World News” is up versus the same point last season in both Total Viewers (+3%) and Adults 25-54 (+4%), delivering its most-watched season in 5 years and best news demo number in 3 years – since the 2008-09 and the 2010-11 seasons, respectively. “World News” also stands as the only evening newscast to improve its demo performance from the previous season compared to “CBS Evening News” (-5%) and “NBC Nightly News” (flat).

In addition, “World News” is narrowing its season margin with “NBC Nightly News” in Adults 25-54 by double digits (-23% – 246,000 vs. 319,000) compared to its season margin from the same point last year. In fact, cutting its Adults 25-54 gap for the 4th consecutive season, “World News” is seeing its closest news demo performance with the NBC program in 6 years – since the 2007-08 season.

“World News” has nearly doubled its Adults 25-54 lead over “CBS Evening News” versus its year-ago season lead (+97% – 356,000 vs. 181,000).

For the week, “ABC World News” beat the “CBS Evening News” by 889,000 Total Viewers and by 345,000 Adults 25-54.

Note: “CBS Evening News” aired with low coverage and was broken out on Thu 3/27/14 (74%) and Fri 3/28/14 (73%) due to NCAA Basketball and was retitled “CBS-Evening-News;” ratings for both days are excluded from the average. “CBS Evening News” averages are based on 3 days (Mon-Wed), while “World News” and “Nightly News” are based on 5 days.

“ABC World News with Diane Sawyer” airs at 6:30 p.m., ET on the ABC Television Network. Michael Corn is the executive producer of the broadcast. Follow Diane Sawyer and the “World News” team online: @DianeSawyer; @ABCWorldNews; facebook.com/DianeSawyer; facebook.com/WorldNews.

EVENING NEWS (1st Quarter 2014)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 8,774,000 2.0/7; 2,361,000 1.3/5; 1,633,000 5.8/11
NBC NIGHTLY NEWS 10,099,000 2.1/8; 2,570,000 1.5/6; 1,917,000 6.6/12
CBS EVENING NEWS 7,651,000 1.7/6; 1,983,000 1.1/4; 1,351,000 5.0/ 9

EVENING NEWS (Week of March 24, 2014)

TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
ABC WORLD NEWS 8,456,000 1.9/8; 2,284,000 1.3/6; 1,592,000 5.6/11
NBC NIGHTLY NEWS 9,611,000 2.0/8; 2,371,000 1.4/6; 1,793,000 6.4/12
CBS EVENING NEWS 7,567,000 1.6/6; 1,939,000 1.0/4; 1,292,000 5.0/10

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 3/24/14, 3/17/14 and 3/25/13. Most Current: 2013-2014 Season (9/23/13 – 3/30/14) and 2012-2013 Season (9/24/12 – 3/24/13). Most Current – 1Q13: 12/30/13 – 3/30/14. 1Q13: 12/31/12 – 3/31/12. 4Q13: 9/23 – 12/29/13.

– ABC –

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