For the July Sweep, "This Week" Ranks No. 1 in Adults 25-54

For the July Sweep, "This Week" Ranks No. 1 in Adults 25-54

"This Week" Scores its First July Sweep Victory in Adults 25-54 in 21 Years

"This Week" Bests NBC's "Meet the Press" in Adults 25-54 for the First Time during a July Sweep in 21 Years, While Leading by its Largest Total Viewer Margin during the Month in 19 Years

"This Week" Grows by Double-Digits in Total Viewers and News Demo

Compared to the July 2013 Sweep

July 2014 Sweep

"This Week with George Stephanopoulos " ranked No. 1 during the 2014 July Sweep in Adults 25-54 (772,000), based on Most Current Data from Nielsen Media Research . "This Week" won the July Sweep in the key adult news demo for the first time in 21 years - since July 1993. In addition, after also winning the 2014 May Sweep, "This Week" scored its first back-to-back sweeps victory in the key adult news demo also in 21 years - since May 1993 and July 1993, respectively.

Competitively, "This Week" outperformed NBC's "Meet the Press" by its largest Total Viewer margin (+392,000) during a July sweep in 19 years, while beating the NBC program for the first time during the month in Adults 25-54 (+104,000) during a July sweep in 21 years - since July 1995 and July 1993, respectively. In addition, "This Week" beat "Meet the Press" in three of the four sweeps period in Adults 25-54 during the 2013-14 season, also leading in Nov 2013 and May 2014.

"This Week" outperformed CBS' "Face the Nation" in Adults 25-54 (+34,000) for the 2nd sweep in a row, turning in its largest news demo advantage during any sweep in 3 years - since July 2011.

For the 3rd sweeps period in a row, "The Week" built on the year-ago sweep (July 2013) by double-digits in both Total Viewers (+16% - 2.671 million vs. 2.304 million) and Adults 25-54 (+20% - 772,000 vs. 641,000). In fact, "This Week" drew its largest overall July Sweep audience in 5 years - since July 2009. Further, "This Week" grew the most in Total Viewers and was the only public affairs program to grow in Adults 25-54 compared to July 2013 as CBS' "Face the Nation" (+4%/-4%) and Fox's "Fox News Sunday" (+3%/-18%) were mixed, while NBC's "Meet the Press" (-8%/-3%) was down.

Note: Most Current data is the metric ABC has consistently used for many years to report and track quarterly, sweeps and season ratings. It measures all available viewership up to seven days after a program airs. Because there is a two-week lag for Nielsen in processing Live + 7 data, Most Current numbers include Live + 7 data and the two most recent weeks of Live + Same Day data.

July 27, 2014

On July 27, 2014, ABC News' "This Week with George Stephanopoulos" averaged 2.589 million Total Viewers and 731,000 Adults 25-54 , based on Live +Same Day Data from Nielsen Media Research. "This Week" beat NBC's "Meet the Press" (2.352 million) by 237,000 Total Viewers to lead the NBC program for the 5th straight Sunday.

"This Week" built on the year-ago Sunday in Adults 25-54 (+11%) - 659,000, respectively on 7/28/13. In fact, "This Week" has turned in year-to-year increases for the last 5 weeks and in 13 of the last 14.

Season to date, " This Week" is up by double-digits in Total Viewers (+15%) and Adults 25-54 (+15%) versus its year-ago season averages. "This Week" is delivering its strongest performance in 5 years - since the 2008-09 season. In addition, "This Week" is up the most from the same point last season in both Total Viewers and Adults 25-54 versus CBS' "Face the Nation" (+1%/ +1%), NBC's "Meet the Press" (-6%/-7%) and Fox's "Fox News Sunday" (+3%/-10%).

In addition, "This Week" leads NBC's "Meet the Press" this season in both Total Viewers (+192,000) and Adults 25-54 (+60,000), leading the NBC program by its largest Total Viewer advantage in 18 years, while beating "Meet the Press in during a season for the first time 20 years in the key adult news demo - since the 1995-96 and the 1993-94 seasons, respectively.

Robin Sproul, Vice President and Washington Bureau Chief, serves as the Executive in Charge of "This Week" and Jonathan Greenberger serves as the Executive Producer.

Follow "This Week" on Twitter @ThisWeekABC.

Sunday, July 2014 Sweep TOTAL VIEWERS A25-54 (000)/Rtg

ABC "THIS WEEK" 2,671,000 772,000/0.6

NBC "MEET THE PRESS" 2,279,000 668,000/0.6

CBS "FACE THE NATION" 2,807,000 738,000/0.6

CBS "FACE THE NATION-2? 1,576,000 379,000/0.3

FOX "FOX NEWS SUNDAY" 1,088,000 306,000/0.3

Sunday, July 27, 2014 TOTAL VIEWERS A25-54 (000)/Rtg

ABC "THIS WEEK" 2,589,000 731,000/0.6

NBC "MEET THE PRESS" 2,352,000 744,000/0.6

CBS "FACE THE NATION" 2,905,000 785,000/0.7

CBS "FACE THE NATION-2? 1,767,000 424,000/0.4

FOX "FOX NEWS SUNDAY" 1,110,000 316,000/0.3

Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live + SD for 7/27/14, 7/20/14 and 7/28/13 or as dated. Most Current: 2013-2014 Season (9/23/13 - 7/27/14) and 2012-2013 Season (9/24/12 - 7/28/13). Most Current: July 2014 Sweep (7/3-7/30/14), July 2013 (6/27-7/24/13) and May 2014 Sweep (4/24-5/21/14). Sweep periods (November, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 - 4/1/09.

Join the Discussion
blog comments powered by Disqus
You Might Also Like...