For the July Sweep, “Weekend GMA” Tops “Weekend Today” Both Saturday and Sunday

By Alyssa Bernstein

Jul 31, 2014 4:43pm

For the July Sweep, “Weekend GMA” Tops “Weekend Today” in All Key Measures

Both Saturday and Sunday

 

“GMA Saturday” Ranks No. 1 for the July Sweep Across All Key Target Demos

 

“GMA Saturday” Wins 6th Consecutive Sweep in Total Viewers

 

“GMA Sunday” Delivers Best-Ever July Sweeps Performance in Total Viewers and Adults 25-54

 

“GMA Sunday” Only Morning Show to Increase in All Key Measures Versus July 2013 Sweep

 

 

 

“Good Morning America Saturday” (7/3 – 7/30/14):

 

ABC’s “Good Morning America Saturday” won the 2014 July sweeps across all key target demos: Total Viewers (3.748 million), Adults 25-54 (1.319 million) and Adults 18-49 (931,000), based on Most Current Data from Nielsen Media Research.  “GMA Saturday” has now won the last 6 sweeps periods in Total Viewers, last 5 in Adults 25-54 and last 2 in Adults 18-49.  Further, the ABC newscast has taken the top spot during July the sweep for the last 3 years in Total Viewers and Adults 25-54 and the last 2 years in Adults 18-49.  “GMA Saturday” debuted in its current format in September 2004.

 

Competitively, “GMA Saturday” turned in its largest-ever sweeps margins in Total Viewers  (+926,000), Adults 25-54 (+457,000) and Adults 18-49 (+281,000) over NBC’s “Saturday Today”.  In addition, “GMA Saturday” led CBS’ “Saturday Early Show” (+2.019 million, +765,000 and +584,000, respectively) by its biggest-ever July sweeps margins in all 3 demos.

 

Improving on the year-ago July sweep (3.668 million, 1.270 million, and 833,000, respectively, on July 2013) for the 3rd year in a row in Total Viewers (+2%), Adults 25-54 (+4%) and Adults 18-49 (+12%), ”GMA Saturday” posted its strongest-ever July sweep numbers.   Further, “GMA Saturday” was the only morning news program to grow from its July 2013 performance in any demo as both CBS’ “Saturday Early Show” (-7%/-12%/-15%) and NBC’s “Saturday Today” (-18%/-30%/-21%) turning in losses.

 

Note: Most Current data is the metric ABC has consistently used for many years to report and track quarterly, sweeps and season ratings.  It measures all available viewership up to seven days after a program airs.  Because there is a two-week lag for Nielsen in processing Live + 7 data, Most Current numbers include Live + 7 data and the two most recent weeks of Live + Same Day data. 

 

“Good Morning America Sunday” (7/3 – 7/30/14):

 

For the July 2014 Sweep, “Good Morning America Sunday” posted its best-ever July sweeps performance in Total Viewers (3.223 million) and Adults 25-54 (1.063 million) and 2nd-best ever in Adults 18-49 (726,000), based on Most Current Data from Nielsen Media Research.  “GMA Sunday” debuted in its current format in September 2004.

 

“GMA Sunday” delivered increases from July 2013 (3.035 million, 965,000 and 629,000, respectively) in Total Viewers (+6%), Adults 25-54 (+10%) and Adults 18-49 (+15%).   “GMA Sunday” was the only program to improve in all three measures from the year-earlier sweep as both CBS’ “Saturday Early Show” (+8%/-2%/+1%) and NBC’s “Saturday Today” (-3%/-10%/+1%) were mixed.

 

Competitively, “GMA Sunday” outdrew NBC’s “Sunday Today” by its largest-ever sweeps advantage in Total Viewers (+318,000) and largest-ever for a July sweep in Adults 25-54 (+159,000) and Adults 18-49 (+42,000)In fact, “GMA” beat “Sunday Today” for the first time ever during a July sweep in both Adults 25-54 and Adults 18-49.  

 

“GMA Sunday” saw its smallest-ever Adult 25-54 (-355,000) and Adult 18-49 (-189,000) gaps with CBS’ “Sunday Morning” during any sweep.

 

 

 

 

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