"Good Morning America" Wins the Week in Total Viewers and Adults 25-54
"GMA" is the Top Morning Show in All 13 Weeks of the Season
"GMA" Ranks #1 Season to Date for the 3rd Year in a Row
ABC News' " Good Morning America" won the week in Total Viewers (5.452 million) and Adults 25-54 (2.066 million) during the week of December 15, 2014, based on Live +Same Day Data from Nielsen Media Research. "GMA" has ranked as the top morning newscast in both measures in all 13 weeks of the season.
"GMA" beat the No. 2-ranked "Today" (5.124 million and 1.991 million, respectively) by 328,000 Total Viewers and by 75,000 Adults 25-54. "GMA" widened its lead over "Today" week to week in Adults 25-54 (+39% - 75,000 vs. 54,000).
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading NBC's "Today" by 664,000 Total Viewers and by 173,000 Adults 25-54. In addition, "GMA" has nearly tripled its season margin over "Today" versus the same point last season in Adults 25-54 (+193% - 173,000 vs. 59,000).
Furthermore, ranking No. 1 for the 3rd straight season in Total Viewers and Adults 25-54, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in 23 years - since the 1991-92 season.
During the week, "GMA" outperformed "CBS This Morning" in Total Viewers (+68%), Adults 25-54(+110%) and Adults 18-49 (+120%).
| WEEK OF 12/15/14 | TOTAL VIEWERS | ADULTS 25-54 | ADULTS 18-49 | HOUSEHOLDS |
| GOOD MORNING AMERICA | 5,452,000 | 1.7/14; 2,066,000 | 1.1/11; 1,446,000 | 4.0/15 |
| TODAY | 5,124,000 | 1.7/13; 1,991,000 | 1.2/12; 1,586,000 | 3.6/14 |
| CBS THIS MORNING | 3,242,000 | 0.8/ 7; 984,000 | 0.5/ 5; 657,000 | 2.4/ 9 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 12/15/14, 12/8/14 and 12/16/13, or as dated. Most Current: 2014-2015 Season (9/22 - 12/21/14) and 2013-2014 Season (9/23 - 12/22/13). Averages based on regular telecasts.
Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Michael Corn is the senior executive producer.
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