"GMA Saturday" Wins Second Consecutive February Sweep
"GMA Saturday" Wins Second Consecutive February Sweep
in Total Viewers and Adults 25-54
"GMA Saturday" Wins First-Ever February Sweep Among Adults 18-49
For the First Time Ever, "GMA Sunday" Beats NBC's "Sunday Today"
Among Adults 25-54 and Adults 18-49 During a February Sweep
"Good Morning America Saturday"
ABC's "Good Morning America Saturday" won the 2015 February sweeps in Total Viewers (3.921 million) , Adults 25-54 (1.386 million) and Adults 18-49 (959,000), based on Most Current Data from Nielsen Media Research. "GMA Saturday" turned in a dominant performance in Adults 25-54 during the month winning all 4 of its telecasts. "GMA Saturday" debuted in its current format in September 2004.
Further, "GMA Saturday" won the February sweep for the 2nd year in a row in Total Viewers and Adults 25-54, while claiming its first February sweep victory ever in Adults 18-49. Overall, "GMA Saturday" has won the last 8 sweeps in Total Viewers, last 7 in Adults 25-54 and previous 4 in Adults 18-49.
"Good Morning America Sunday"
During the 2015 February sweep, " Good Morning America Sunday" averaged 3.697 million Total Viewers, 1.266 million Adults 25-54 and 826,000 Adults 18-49, based on Most Current Data from Nielsen Media Research. "GMA Sunday" debuted in its current format in September 2004.
For the first time ever during a February sweep, "GMA Sunday" beat NBC's " Sunday Today" in Adult 25-54 (+167,000 - 1.266 million vs. 1.099 million) and Adults 18-49 (+65,000 - 826,000 vs. 761,000) . In fact, "GMA Sunday" has beaten "Sunday Today" in both key adult demos for the 4th consecutive sweeps periods. In addition, "GMA Sunday" slashed its Total Viewer margin with NBC's "Sunday Today" (-70% - 94,000 vs. 314,000) to its closest-ever overall viewer performance during a February