Users at 4chan, an imageboard social site, have hatched a plan to convince people that the "bikini bridge," when bikini bottoms are suspended between two hip bones, is "a thing." (Credit: Getty Images)

Social media went nuts over the "bikini bridge" this week, proclaiming it the next "thigh gap" and lamenting that it's just another unhealthy thing for women to obsess about in their quest to be super-model thin. But it turns out the users at 4chan bulletin board engineered memes for the bikini bridge - defined as "when bikini bottoms are suspended between two hip bones" - and were aiming to make it a viral sensation, according to The Daily Dot.