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A $128, 000, Swarovski crystal-studded toilet has gone on display in Tokyo in hopes of drawing more tourists to the Japanese capital city's ritzy shopping area.

Housing and building material maker Lixil Corp. began displaying the toilet on Monday in their showroom in Tokyo's famous Ginza shopping district.

Covered in 72,000 pieces of crystal, the bedazzled toilet took jewelers from the Austria-based Swarovski AG company one month to assemble and decorate.

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More flash than flush, the toilet is not for sale but has been estimated to be valued at 10 million yen, or 128,000 U.S. dollars.  The toilet will remain on display in the Lixil showroom through Dec. 28.

The area's sales and tourism outlooks took a plunge following the March 11 earthquake and tsunami that devastated much of the country and forced stores in Ginza to reduce their hours to save electricity.

"Much has happened in Japan this year and, as we approach the end of the year, we're displaying this item, hoping that we will carry on and make the coming year one that shines brilliantly," said Lixil showroom manager Kazuo Sumimiya.