Red Mango Names ‘Honey Badger’ Flavor After Viral Video

By Lauren Torrisi
@Laurentorrisi
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(Image credit: Twitter/@RedMango)

Whether you try Red Mango’s new frozen yogurt flavor or not- they just don’t care.  The frozen yogurt company has released a flavor based on the 2011 viral “Honey Badger” Internet video that garnered 46 million views.

The company used social networks like Twitter and Facebook to spread the word with phrases from the video like, “Try it…or not.  We don’t care.”

“We wanted to show the true power and influence of our social media audience by speaking directly to them with our brand new flavor, and letting them decide where to take the message,” Red Mango’s founder Dan Kim said in a statement, “The reaction has been huge and, once again, it shows the reach that consumers have to share the love.”

The new flavor, made with yogurt and honey, has 30 calories per ounce.