Call it sun-believable.
The city of Yuma, Arizona calls itself "the sunniest place on earth." To prove it, they promised last year that hotel guests would dine free every day the sun didn't shine there.
On Wednesday, the town marked 365 consecutive days of sunshine. Nary a taco was served.
The promotion was to commemorate the town's 100th anniversary. The "free board every day the sun doesn't shine" was common back when the town was young.
"In some ways, we're a little disappointed we didn't give away any any free meals, because we're in the hospitality business and like to make people happy," said Linda Jordan, executive director of the Yuma Visitors Bureau, the campaign's organizer. "But as we got closer and closer to the end, we got really excited about making it a whole year without a single sunless day.
"There's no bad news either way," Jordan said. "No free food means no gloomy days. It's a big win no matter what."
Yuma, located near the border with Mexico, holds the Guinness World Record as the sunniest place. It claims an average of 350 sunny days per year. Not surprisingly, it's a popular destination for snowbirds - the population nearly doubles in the winter months.
Here's how it worked, according to the VisitYuma.com web site: