Watch out Kimmel and Fallon, a new character is emerging on the late night circuit. Starting this spring, the Cap’n Crunch pirate will be hosting his very own YouTube talk show every other Tuesday at 11:35 p.m. ET.
Cap’n Horatio Magellan Crunch, the spokes-pirate’s full name, debuted in cereal commercials in the sixties. His new show, targeted at adults, will include Crunch’s sea dog side-kick as well as comedy sketches and topical banter. It will be set aboard his ship, the S.S. Guppy.
“The first episode is scheduled to debut on May 7 and will be centered around the Cap’n interviewing a fictional international pop star and debuting a ‘new’ catchphrase, in the hopes of taking his Twitter mastery to new heights,” a Pepsico spokesperson said in an email.
The show is being produced by the Huge digital agency with Funny or Die’s commercial production division, Gifted Youth.
Crunch isn’t the only old character who’s resurfaced recently. Kraft introduced a hi-tech Kool-Aid man last week with a CGI generated image and Twitter handle.