Children’s Place Pulls ‘Sexist’ T-Shirt

Aug 6, 2013 2:57pm
ht childrens place subjects tshirt kb 130806 16x9 608 Childrens Place Pulls Sexist T Shirt

(Credit: Facebook)

The Children’s Place clothing company has pulled a t-shirt which some people called “sexist” against girls.

The shirt in question showed a checklist of “my best subjects” with three out of four subjects — shopping, music and dancing — checked, with the words, “well, nobody’s perfect” under “math.”

The Children’s Place, (NASDAQ: PLCE) based in Secaucus, N.J., announced on its Facebook page that it was pulling the t-shirt after people complained.

“We take feedback from our customers very seriously,” the Facebook post explained on Monday. “It has come to our attention that some of you view our Best Subjects T shirt as insensitive towards girls and women. This was not our intent. There are countless women in all walks of life who excel in math, including our very own CEO. We have pulled this product from our stores and we want to express our apologies to anyone we may have offended.”

About 2,800 Facebook users have commented on the company’s Facebook post, with comments expressing both support and criticism about the decision to pull the product.

One Facebook user wrote on Children’s Place’s Facebook page, “Insensitive…..more like just plain sexist!”

Another wrote, “I am a high school teacher and see how these ideas really effect some student’s confidence. I’m very glad the shirt was removed and I hope in the future they produce things that are more empowering.”

The Children’s Place says it is the largest pure-play children’s specialty apparel retailer in North America. As of May, the company operated 1,111 stores.

In 2011, JC Penney was criticized for a t-shirt with the message “Too Pretty to Do Homework” and subsequently pulled that product.

Read More: JCPenney’s ‘Too Pretty to Do Homework’ Shirt Pulled

One mother wrote on the company’s Facebook page, “When I walk into TCP, with my daughter, I expect to see either positive messages or no message at all. I don’t expect her to be limited, labeled or ridiculed. Our country is short on skilled engineers.”

Another Facebook user wrote, “If this shirt were marketed to boys it would be geared toward ‘boy’ stereotypes. The choices would be baseball, fishing, riding bikes or math. Not a single person would say anything.”

The company says its merchants focus on “overwhelmingly positive and affirmative” messages on their t-shirts, such as ”The Future Belongs to Me” and “Keep Your Eyes on the Goal.” Another girls’ t-shirt on its website has the message:

“My favorite things:

1. BFFs

2. Puppies

3. Sports

4. Music

5. Cupcakes

6. My family”

 

 

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