Talk show host and actress Ricki Lake, who in recent years has spoken out about home child birthing, is making airwaves again.
This time, a documentary by Lake and director Dana Ben-Ari called "Breastmilk" that is set for release in spring 2014 already has couples across the country talking.
"I wonder if cave women felt guilty if their babies, for whatever reason, had trouble latching on," said one mother in the documentary.
But what folks are really "latching" on to is how uncomfortable breastfeeding can be for the dads, with one dad in the documentary, Mitch, explaining he is "uncomfortable around a women," and doesn't "feel relaxed when someone is breastfeeding."
He admits it's disturbing when women, including his own wife, Kaiva, don't cover up when dining out.
"Most people are like me," Mitch explained. "They're embarrassed by it. It may disrupt their meal."
It set off a firestorm online. Commenters on mommy blogs did not stay bottled up for long, saying, "I think he needs to grow up. This is FEEDING BABIES."
Still, others agree that women should be more private.
"I'm not saying you can't breastfeed in public," another commenter wrote. "I certainly did. I'm saying be discreet about it and have some manners."
People are talking, which is the goal of the documentary, Lake told ABC News.
"I believe this film will start an important conversation about how we can better support all new mothers, whether they breastfeed or not, and evolve to a place where breastfeeding is not so politically charged," she said.
Mother of two and Café Mom contributor, Sasha Brown-Worsham, who breastfed both of her children, can only hope.
"The more that women do breastfeed in public, and are able to do that, the better, because the more it normalizes the situation," she explained.