Lay’s Chocolate Potato Chips Coming Soon

By ABC News

Nov 1, 2013 11:35am

If your tastebuds crave the combination of salty and sweet, then this chip is for you.

Lay’s has announced it will sell Lay’s Wavy Potato Chips Dipped in Milk Chocolate, a sweet new offering from the salty snack giant whose name says it all.

The chips will only be sold in certain stores, however, and only for a limited time, from next week through the end of the holiday season, a Frito-Lay’s spokeswoman confirmed to ABCNews.com today.

How Colored Potato Chips Slow Snacking

“During the holiday season, consumers look for flavorful, indulgent snack options – especially when it comes to savory and sweet,” Jennifer Saenz, Frito-Lay’s senior director of marketing said in a statement provided to ABCNews.com. “With Lay’s Wavy Original Potato Chips Dipped in Milk Chocolate, we’ve combined the best of both tastes into one delicious snack.”

The $3.49, 5-ounce bags of chips will be sold only at Target stores.  The company says it will consider making the chips a permanent offering if the limited rollout is a success.

The chocolate-dipped potato chips are the latest attempt by Lay’s to broaden its brand’s flavors.  Earlier this year the company launched the  ”Do Us a Flavor” contest, an online competition that asked consumers to submit their own flavors and then vote on their favorite.

Doritos Launches Locos Tacos Chips

The winning flavor, Cheese Garlic Bread, was created by Karen Weber-Mendham, a mom of three from Land O’ Lakes, Wis.

Weber-Mendham’s Lay’s Cheesy Garlic Bread chips will remain on store shelves nationwide through the rest of the year.  If one percent of her flavor’s 2013 net sales surpass the $1 million mark, Weber-Mendham, a part-time librarian, will take home that larger total as her grand prize.

SHOWS:
You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus