Husband-wife team Jamie Beck and Kevin Burg forged and coined the cinemagraph as a medium. Beginning as an idea, unlike the average GIF, the cinemagraph is set up and shot with a cinema camera and subsequently processed to create a cinematographic effect that blends motion and still life.

All works © Jamie Beck and Kevin Burg

Anna Wintour, 2011

"Cinemagraphs are a living photograph - we use motion to tell a story, express an emotion or illuminate a scene in a way that harnesses the permanence of photography and transience of video. Our process begins with an idea, which we sketch out, set up and then shoot with a cinema camera and, finally, bring the footage into the computer for post processing to achieve the cinemagraph effect we desire, freezing some elements and keeping others in motion in a seamless loop. We feel that cinemagraphs are a whole new medium of photography and we're just beginning to explore all the possibilities."

- Kevin Burg

Bethesda Fountain, 2013

Coco Rocha, 2011

Morning, 2013

Central Park, 2013

Emily Ratajkowski, 2014

Grace Coddington, 2012

He Loves Me, 2012

Madison Square Park, 2011

Return to Oz, 2013

Prabal Gurung, 2011

South Africa, 2012

For more of Jamie Beck and Kevin Burg's cinemagraphs and other work see http://annstreetstudio.com.

All images are courtesy of Pictures of the Year International. For more featured photography curated by ABC News' photo editors, and at Picture This , the ABC News photography blog.