ABC News' Anna Wild and Sara Haines report:
Beyonce flaunted her natural beauty while on vacation in the Dominican Republic this week - and countless other celebrities including Gwyneth Paltrow, Lady Gaga and Cameron Diaz have all posted fresh-faced selfies for the world to see.
But would you go makeup-free for your wedding day?
For Carolynn Markey's big day, she did just that. She says she typically doesn't wear any makeup and didn't want to change just because it was her wedding.
"I wore flowers in my hair, I wore a really pretty white dress, I wore heels," Markey, of Lynchburg, Va., told ABC News of her November 2012 nuptials. "I wanted to look presentable for my wedding day, but didn't feel like makeup was part of that process."
Now more and more brides are ditching the base, blush and smokey eye to look more natural for their big day.
"I think it's a big trend for brides and couples alike to want to feel as much like themselves as possible on their wedding day," Anja Winika, TheKnot.com's site director, explained.
Bridal experts partially attribute the shift to celebrity brides wearing a more natural look on their wedding day, from Anne Hathaway to Keira Knightly.
But if wearing no makeup seems extreme, maybe try just minimal makeup.
"Wear a little mascara, a little eyeliner, some blush goes a long way," said Winika.
As for Markey, 27, she says she didn't need makeup to be a blushing bride.
"I don't think you need to wear makeup to look beautiful," she said. "On my wedding day, I felt amazingly beautiful and I was shaking in anticipation and I was completely shocked I was getting married."