Well, they’ve done it again.
HelloFlo, a company based Brooklyn, N.Y., that sends monthly care packages of tampons, panty liners and even sweet treats exactly when a woman needs them most, has managed to make periods for pre-teens hysterical not only once, but twice.
In just two short days, their commercial featuring a mom throwing a party to celebrate her daughter’s first period—equipped with entertainment like “pin the pad on the period,” a magical “Vagician,” and an especially thrilling game of uterus piñata — has managed to go wildly viral with more than 2.5 million views.
There’s a catch, though.
The little girl featured in the commercial didn’t really get her period. She faked it so she’d fit in with the rest of her adolescent friends who had already “gotten it.”
HelloFlo’s founder, Naama Bloom, said she created the company out of a feeling of necessity to break the ice and open up the conversation so that parents could feel comfortable talking to their daughters about their periods.
“While the service is great for women of all ages, I’ve always known this is a service for younger girls,” Bloom told ABC News when her first commercial went viral. “It’s an awkward time. Even when they go to college, a lot of them go to buy tampons and pads for the first time. Why not make this more fun and less of a chore you don’t look forward to? Why not celebrate it a little more?”
And celebrate she has. Ever since the first HelloFlo commercial, “Camp Gyno,” hit the Internet last year shaking up the menstrual scene by celebrating pubescence instead of shying away from it, Bloom’s sales have skyrocketed.
Now with the vast success of this second viral ad, it appears her startup company that began over “a bunch of Thai food and a couple bottles of wine,” is officially here to stay. Period.