Lifestyle http://abcnews.go.com/blogs/lifestyle The latest Lifestyle news and blog posts from ABC News contributors and bloggers. Tue, 02 Jul 2013 11:02:46 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Beach Chic on a Budget: 4 Great Looks That Won’t Break the Bank http://abcnews.go.com/blogs/lifestyle/2013/07/beach-chic-on-a-budget-4-great-looks-that-wont-break-the-bank/ http://abcnews.go.com/blogs/lifestyle/2013/07/beach-chic-on-a-budget-4-great-looks-that-wont-break-the-bank/#comments Tue, 02 Jul 2013 11:02:46 +0000 ABC News http://abcnews.go.com/blogs/lifestyle/?p=102780 It’s summer, the time when people are hitting the beach.

In a tough economy, it’s important to not break the bank in the quest to be chic.

Joseph Katz, the in-house fashion stylist for the Montage Beverly Hills hotel, appeared on “Good Morning America” today to share four budget-friendly beach looks.

RELATED: Tips to Look 10 Pounds Skinnier in Swimsuits This Summer

Look 1

Michael Kors cover-up, normally $136, now $68 from Macy’s

Hat from Marshalls, $16.99

Shoes from Forever 21, normally $27.80, now $13.99

Grand total: $98.98

Look 2

Echo cover-up,  $48 from Bloomingdales

Swimsuit  from Forever 21, $20.60

Necklace from Forever 21, $12.80

Shoes from Forever 21. Normally $29.99, now $14.99

Grand total: $96.39

MORE: Hot Summer Looks for Less

Look 3

INC two-in-one sundress from Macy’s, $79.50

Shoes from Forever 21, normally $29.80, now $14.99

Grand total: $94.49

Look 4

Maxi dress from Joe Fresh, $29,

Sunglasses from TJ Maxx,  $9.99

Swimsuit from Joe Fresh $24,

Hat from Joe Fresh, $14,

Flip flops from Joe Fresh, $4

Grand total: $80.99 

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Wine-Infused Popcorn Makes for a Boozy Movie Night Snack http://abcnews.go.com/blogs/lifestyle/2013/07/wine-infused-popcorn-makes-for-a-boozy-movie-night-snack/ http://abcnews.go.com/blogs/lifestyle/2013/07/wine-infused-popcorn-makes-for-a-boozy-movie-night-snack/#comments Mon, 01 Jul 2013 15:54:39 +0000 Lauren Effron http://abcnews.go.com/blogs/lifestyle/?p=102759 ht wine popcorn mi 130701 33x16 608 Wine Infused Popcorn Makes for a Boozy Movie Night Snack

Credit: Kim Crawford/Populence

Popcorn over the years has gone from being a late night afterthought to the ultimate trendy snack, and one artisan popcorn maker wants to help create a little buzz for your next movie night or get-together this summer with its latest product: wine-infused popcorn.

Populence, a gourmet popcorn bar located in New York City, teamed up with the New Zealand winery Kim Crawford to create two new wine-soaked popcorn flavors: Pinot Noir Chocolate Drizzle and Sauvignon Blanc Kettle.

“People are always picking up our popcorn for wine pairing parties,” Populence founder Maggie Paulus said in a statement. “The idea of actually incorporating a high-end wine such as Kim Crawford into a unique new recipe is exciting.”

In the two flavors, the Sauvignon Blanc offers a zesty, lemony taste, while the Pinot Noir Chocolate Drizzle plays to the more indulgent. Both are meant to be paired with their respective wines.

Although you won’t get an actual buzz off this boozy snack, Nila Vermiglio, Kim Crawford’s global marketing director, said Populence did a “fantastic” job of capturing the wines’ “notes” in the new popcorn flavors.

This sweet treat isn’t cheap. A one-gallon tin costs $28 in Populence’s retail store and $35 on its website.

The new flavors were announced in April, but they first became available for purchase on June 21.

While Populence might have created the first ever wine-infused popcorn snack, other popcorn companies have added booze to their kernels.

Pub-Corn, a popcorn company that launched in Missouri, has been producing non-alcoholic beer and cocktail-flavored popcorn since 2008.

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Baby Gorilla Gladys Bonds With Surrogate Gorilla Mom http://abcnews.go.com/blogs/lifestyle/2013/07/baby-gorilla-gladys-bonds-with-surrogate-gorilla-mom/ http://abcnews.go.com/blogs/lifestyle/2013/07/baby-gorilla-gladys-bonds-with-surrogate-gorilla-mom/#comments Mon, 01 Jul 2013 15:27:55 +0000 ABC News http://abcnews.go.com/blogs/lifestyle/?p=102762

Gladys, the 5-month-old Western lowland gorilla who captured the hearts of animal lovers after being rejected by her birth mother, is bonding with her new surrogate mother at the Cincinnati Zoo & Botanical Garden.

ABC News got a first look at Gladys and her new surrogate mother, M’Linzi, who are now living together at the Cincinnati Zoo. Although Gladys was nervous and tentative on day 1, zookeepers report M’Linzi seemed taken by the young gorilla.

In a tender moment of bonding captured on zoo cameras, M’Linzi, 31, slowly inched her way toward Gladys before gently picking her up and resting her own her chest. She pats Gladys’ back as they both rest and has comforted Gladys at any sign of distress, according to the zoo.

M’Linzi, who’s described by zoo officials as laid-back, gave birth to daughter Mara in 1995.

Gladys and M’Linzi’s introduction, which began June 17, came after the orphaned newborn was nurtured around the clock by human surrogates in an unprecedented three-month experiment. Ten human zookeepers at the Cincinnati Zoo prepared Gladys to be united with her new gorilla mom by wearing faux-fur uniforms, feeding and grooming the orphaned gorilla around-the-clock and training her to behave like a gorilla.

One of those surrogates is Ron Evans, the zoo’s primate team leader, took ABC News’ Matt Gutman to Gladys’ baby pad in May where the gorilla-nurturing took place. Evans calls the process “gorillafication.”

“I always use a gorilla accent when I talk to Gladys,” Evans said, as he belted out what zoologists call belch vocalizations, akin to cooing for gorillas.

Days after she was born in January, Gladys’ mother rejected the 3-pound gorilla. Gladys, a curious and wide-eyed infant, needed a mother to adopt her, but her zoo, the Gladys Porter Zoo in Brownsville, Texas, didn’t have one, so she was sent to her new home at the Cincinnati Zoo in February. Evans deployed a team of 10 surrogates to successfully make the introduction.

“Using human surrogates as gorilla moms has been a first,” Thane Maynard, the Cincinnati Zoo’s executive director, said in a news release. “The Cincinnati Zoo gorillas have been some of the most prolific gorillas in captivity, making the zoo one of the top breeders of this endangered species in the world and I am proud to say that our staff has continued this tradition of excellence and service with baby Gladys.”

The next step for Gladys will be introducing  her to the rest of the gorilla family and other zoo exhibits.

ABC News’ Matt Gutman contributed to this report.

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Mom Outlaws ‘Fat’ Word for Young Girls http://abcnews.go.com/blogs/lifestyle/2013/07/mom-outlaws-fat-word-for-young-girls/ http://abcnews.go.com/blogs/lifestyle/2013/07/mom-outlaws-fat-word-for-young-girls/#comments Mon, 01 Jul 2013 14:01:25 +0000 ABC News http://abcnews.go.com/blogs/lifestyle/?p=102752

One mother is outlawing the “F” word in front of her daughters. However, in this case, the “F” stands for “fat,” and this mother, Stefanie Wilder-Taylor, 46, of Encino, Calif., says people talking about weight issues in her daughters’ presence is damaging to their self-esteem.

When a summer camp counselor used the “F” word, “fat,” on Wilder-Taylor’s then 5-year-year old child, she was unnerved by her daughter’s reaction.

“‘Mommy, I can’t drink soda because drinking soda gives you a fat tummy,’” Wilder-Taylor told ABC News of her daughter’s response. “I was horrified. They are too young to be thinking about dieting or whether they are too fat or too thin.”

Wilder-Taylor, an outspoken author and comedian, made a rule to not allow the “F” word to be used by anyone in her house, and wrote a blog sounding the alarm for adults that children listen to what grownups say very carefully.

“Let’s not talk about self-hating our bodies in front of my kids,” said Wilder-Taylor. “I’ve got three young girls here and impressionable.”

Instead, Wilder-Taylor likes to dance with her girls to show that women of all shapes and sizes should strut their stuff proudly.

“I do little booty shakes in front of my kid’s face,” she said. “I try to let them know that, ‘Yeah, you know, my butt might be a little big, but it’s awesome.’”

Her 500-word blog sparked some outrage, but also a lot of praise from moms trying to keep their daughters (and sons) free of the weight anxiety. Some teens ABC News’ Juju Chang spoke with agreed.

“It would make someone insecure,” said one teen.

And yet, these girls’ owns moms felt differently–that every adult who influences kids has a duty to counteract all that pressure to be thin.

“We as parents give them responsibility to others to help them interpret messages,” one parent said.

“I think, ‘It makes you fat,’ or that kind of stuff should just be left off the table,” said another.

“It’s kind of offensive to the kids,” one mother said. “They should tell them to lower on the soda, but not, ‘Don’t drink soda ever again.’”

Parenting expert Dr. Karyn Gordon appreciates Wilder-Taylor’s efforts, but doesn’t believe it’s a realistic goal.

“I love the mother’s heart in this. She’s got her heart in the right spot. She’s very concerned about how this is impacting her daughters,” Gordon said. “I just don’t know if it’s realistic, in terms of expecting everybody, anybody who comes into her home in terms of certain words that are off limits.

“I think it’s the most important, the number one source of influence for a child in terms of their own body image is actually the parent. How the mother has her own perception of her own body.”

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Tips to Look 10 Pounds Skinnier in Swimsuits This Summer http://abcnews.go.com/blogs/lifestyle/2013/07/tips-to-look-10-pounds-skinnier-in-swimsuits-this-summer/ http://abcnews.go.com/blogs/lifestyle/2013/07/tips-to-look-10-pounds-skinnier-in-swimsuits-this-summer/#comments Mon, 01 Jul 2013 12:27:43 +0000 ABC News http://abcnews.go.com/blogs/lifestyle/?p=102718 It’s summertime, and people are hitting beaches, pools and parks. For some of us, it’s also time to hit the mall for a swimsuit that will cover up body parts we’re not too secure about.

As we shop, we may wonder: which swimsuit will give the perfect fit?

Lori Bergamotto, style editor for Lucky magazine, helped “Good Morning America”‘s Tai Hernandez shop for swimsuits at Bloomingdale’s in New York City.

RELATED: Introducing The ‘Fatkini’: Two-Piece Swimsuit for Full Figures

Bergamotto shared four style tips and tricks that every swimsuit shopper should know.

“There are… tricks of fabric and of design that will instantly make you look about five to 10 pounds thinner,” she said.

Tips 1: Color Blocking

Color blocking is a way to create an optical illusion — of curves or slenderness — on your body through the use of strategically placed blocks of color. If you want to create an hourglass figure, pick a suit that has black down the middle and another color on the side panels. Adding a belt can also shave pounds off instantly.

Tip 2: Ruching

Ruching – or gathered fabric – on a suit can give the appearance of fullness where you want it. So if you want to have a bigger bustline, pick a suit with a ruched bustline. Another way to modify the bustline is to wear a lighter color on top and fade down to something that’s darker on the bottom. If you want to minimize your bustline, wear the colors in reverse.

MORE: Sizzling One-Piece Bathing Suits

Tip 3: Halters Work

Think Marilyn Monroe in her iconic white halter dress. Bergamotto says halters are great for the woman who is a little bustier. A halter suit with a deep “V” plunging bustline can be very flattering because it gives adequate coverage and support, but flatters the cleavage as well, Bergamotto said.

Tip 4: Try a Two-Piece

Believe it or not, a two-piece can actually be slimming. For those who are trying to create the illusion of longer legs, the best way to do that is to try a suit bottom with a higher cut so you’re showing more of your thighs.

 

 

 

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Hot Summer Looks for Less http://abcnews.go.com/blogs/lifestyle/2013/07/hot-summer-looks-for-less/ http://abcnews.go.com/blogs/lifestyle/2013/07/hot-summer-looks-for-less/#comments Mon, 01 Jul 2013 12:07:10 +0000 ABC News http://abcnews.go.com/blogs/lifestyle/?p=102707 Summer is here and the temperatures are rising.  Just because the thermometer reads red, however, doesn’t mean your bank account has to as well.

Kate Dimmock of People StyleWatch magazine appeared on “Good Morning America” today with hot looks for summer that won’t break your budget.

Shorts:  Shorts are a great way to play up your legs and a fun alternative to skirts.  Shorts can be great for a night out and, if you work in a creative environment, you can even wear these to work.   Look for shorts in prints or silky fabrics for a more dressed-up feel.

H&M top, $49.95, H&M

Gap shorts, $44.95, Gap

Ivanka Trump sandals, $54, Belk.com

PONO bracelets, $50 each, Museum of Arts and Design, New York City

Bonus Discount Deals:

Target long charm, $18, Target retail stores and Target.com

FEED plate necklace, $15, Target retail stores and Target.com

Maxi Dress:  This is a great look for date night out, but you could even wear it at the beach as a cover up.

Elan maxi halter dress in coral, $55.95, Amazon.com

Jessica Simpson sandals, $81, Lulus.com

Bonus Discount Deal:

Gemma Redux earrings, $29, Gemmaredux.com

High/Low Hem Dress:  This is a playful take on a hemline that lets you show more leg in the front with more coverage in the back.  It’s a more casual approach to a long dress that lets you get a lot of usage out of a key piece.

Forever 21 “High/Low” dress, $27.80, Forever21.com

LOFT Multi-strand necklaces, $39.50, loft.com

Bonus Discount Deal:

LULU’s silver sandal, $23, Lulus.com

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Man Uses a Kitten to Pop the Question http://abcnews.go.com/blogs/lifestyle/2013/06/man-uses-a-kitten-to-pop-the-question/ http://abcnews.go.com/blogs/lifestyle/2013/06/man-uses-a-kitten-to-pop-the-question/#comments Thu, 27 Jun 2013 19:37:01 +0000 Eliza Murphy http://abcnews.go.com/blogs/lifestyle/?p=102700 ht kitten proposal mi 130727 33x16 608 Man Uses a Kitten to Pop the Question

Courtesy Emily Beckett

When Ryan Bentley decided he was going to propose to girlfriend of three years, Emily Beckett, he knew he had to do something that would sweeten the deal enough to ensure a ‘Yes.’

And since Beckett, 36, is an animal lover, naturally the only thing that came to mind was to surprise her with a kitten.

“We babysat her mom’s cat about a month prior, and I had never had a cat or dog but she was always an animal lover,” Bentley, 31, of Fairview, N.C., told GoodMorningAmerica.com. “I just thought it would be a good idea to have something memorable with the proposal that we’d be able to keep and love.

“Plus, I had to make sure she was going to say yes.”

15-Foot-Pink Poodle Delivers Diamond Ring to Mud Pit Proposal

Bentley teamed up with Beckett’s mom to hunt for the perfect kitten, often sneaking to shelters after work while telling Beckett he was stuck at the office.

“He and my mom were in on this together,” said Beckett. “They had been going to some shelters and they ended up finding this little kitten at the local shelter, Brother Wolf. They picked him up and my mom took him home to keep him for a couple days.”

On May 18, Bentley took Beckett to dinner at the same restaurant where they had their first date. Once there, Bentley texted Beckett’s mom to let her know the coast was clear to drop the kitten off at Beckett’s apartment.

“I said, ‘Elvis has left the building,’” he joked.

Man Uses 8,000 Post-its to Propose to Girlfriend

When they finished their romantic dinner, the couple returned home, only for Bentley to disappear upstairs.

“I get home and he goes into the other room and comes back with a kitten in his hands,” Beckett explained. “And I’m so surprised I’m like, ‘Where did kitten come from?’ I’m so excited about this kitten I’m not even paying attention to his collar.”

Once she calmed down a bit, Bentley asks, “Did you see his collar? I named him for you.”

That’s when Beckett realized what was really going on. Her fuzzy feline was much more than a new pet. It was the new beginning to their future together.

“The collar said, ‘Emily, Will You Marry Me?’ And at this point he’s down on his knee,” said Beckett.

The playful kitten paid off, and she said, “Yes.”

Bentley credits their new little addition, which they’ve named Amore, for being the reason he wasn’t nervous to pop the question.

“I wasn’t as nervous as I thought I’d be,” he said. “I had him as my little wing man. He helped calm my nerves. I was only nervous he’d be a little scared, but he got comfortable with us so fast.”

The happy couple has not yet set a wedding date.

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Route 66 Runs Forever http://abcnews.go.com/blogs/lifestyle/2013/06/route-66-runs-forever/ http://abcnews.go.com/blogs/lifestyle/2013/06/route-66-runs-forever/#comments Thu, 27 Jun 2013 17:48:45 +0000 Kate Bubacz http://abcnews.go.com/blogs/lifestyle/?p=102687 Route 66 occupies a mythical place in the American zeitgeist. No other single road encapsulates the wanderlust, migration, independence, creative capitalism and love of automobiles like this stretch of highway connecting Chicago to California. Called the Mother Road in John Steinbeck’s “The Grapes of Wrath,” the route was commissioned in 1926 by the Bureau of Public Roads, which pieced it together using existing local, state and national roads. It was a main drag for Dust Bowl farmers heading west and, later, vacationers heading to Disneyland. Passed over by motorists in favor of the more direct Interstate 40, Route 66 was removed from the federal register in 1985. Today, the stretches that remain of the long highway still lure tourists and nostalgic road travelers, a living monument to American history.

gty route 66 kb 130626 blog Route 66 Runs ForeverRoute 66 carries little traffic on June 16, 2007, east of Daggett, Calif. Route 66 opened in 1926, stretching from Chicago to Los Angeles and became a western migration route for people looking for work during the Great Depression of the 1930s or to escape the Dust Bowl disaster. (David McNew/Getty Images)

gty route 66 motel kb 130626 blog Route 66 Runs ForeverThe English Motel and Green Gables Motel provide rest for travelers on Historic Route 66 in the city of Amarillo, Texas, 1989. (Richard Jordan/Hulton Archive/Getty Images)

gty route 66 museum kb 130626 blog Route 66 Runs ForeverThe Route 66 Museum in Clinton, Okla., along Route 66. Historic Route 66 passes through eight states from Illinois to California, and every state has made efforts to support and highlight the old in an effort to revitalize the history and capitalize on the tourist trade associated with the historic route. (Robyn Beck/AFP/Getty Images)

gty route 66 wigwam kb 130626 blog Route 66 Runs ForeverA truck drives by the Wigwam Village on Route 66 in Holbrook, Ariz. The village opened in 1950 serving travellers on the road connecting Chicago to Los Angeles. After Route 66 was bypassed by the interstate, owner Chester Lewis closed the motel due to lack of business. Now Lewis’ son and daughter have reopened and renovated the teepee motel, which still has the original furniture and fixtures. (Robyn Beck/AFP/Getty Images)

gty route 66 steak shack kb 130626 blog Route 66 Runs ForeverA Steak ‘n’ Shake diner, ‘famous for steakburgers’, in Springfield, Mo., one of the stops along Route 66, 1989. (Richard Jordan/Hulton Archive/Getty Images)

gty route 66 sign kb 130626 blog Route 66 Runs ForeverRoute 66 is stenciled on the old road through an abandoned town in California’s Mojave desert.  (Robyn Beck/Getty Images)

gty route 66 middle kb 130626 blog Route 66 Runs ForeverThe middle of Route 66 is in Adrian, Texas. (Melissa Mahoney/Getty Images)

gty route 66 chevys kb 130626 blog Route 66 Runs ForeverCadillac Ranch on historic Route 66 in Amarillo, Texas. As a tribute to America’s relationship with one of its favorite automobiles, a collective of artists called Ant Farm decided to place 10 Cadillacs, ranging from a 1949 Club Coupe to a 1963 Sedan, in a wheat field located west of Amarillo. Cadillac Ranch is a popular stopping-off point for tourists. (Robyn Beck/AFP/Getty Images)

gty route 66 drive in kb 130626 blog Route 66 Runs ForeverThe remnants of the Bel Air Drive In cinema in Mitchell, Ill., one of the stops along Route 66, 1989. (Richard Jordan/Hulton Archive/Getty Images)

gty route 66 souvenirs kb 130626 blog Route 66 Runs ForeverThe Chief Yellowhorse Trading Post along Route 66 near Lupton, Ariz., was a popular stop for tourists traveling the historic highway, and later Interstate 40, from the 1960s through the 1990s. Yellowhorse died in 1999 and the complex, on the Navajo Reservation at the Arizona-New Mexico border, has struggled to remain open since his death. (Robert Alexander/Getty Images)

gty route 66 west kb 130626 blog Route 66 Runs ForeverA view of Route 66 in Arizona, circa 1960. (Hulton Archive/Getty Images)

gty route 66 girls kb 130626 blog Route 66 Runs ForeverA Marilyn Monroe statue stands along old Route 66 on June 15, 2007, in Rancho Cucamonga, Calif. (David McNew/Getty Images)

gty route 66 end kb 130626 blog Route 66 Runs ForeverA sign at the Santa Monica Pier signals the end of  Route 66 on April 14, 2012, in Santa Monica, Calif. (George Rose/Getty Images)

See more featured photography curated by ABC News’ photo editors, and at Picture This, the ABC News photography blog.

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‘Good Morning America’ Gets Its Own Ben & Jerry’s Sundae http://abcnews.go.com/blogs/lifestyle/2013/06/good-morning-america-gets-its-own-ben-jerrys-sundae/ http://abcnews.go.com/blogs/lifestyle/2013/06/good-morning-america-gets-its-own-ben-jerrys-sundae/#comments Thu, 27 Jun 2013 12:20:00 +0000 ABC News http://abcnews.go.com/blogs/lifestyle/?p=102622

Get ready to scream for ice cream! To celebrate the summer, Ben & Jerry’s has created a special sundae for “Good Morning America.”

Introducing Ben & Jerry’s and Good Morning America’s Sunrise Sundae! It’s Ben & Jerry’s Coffee, Coffee Buzz Buzz Buzz ice cream in a fresh baked waffle bowl, topped with caramel, whipped cream and brownie crumble. (Can you say, yum?) With the morning TV show in mind, Ben & Jerry’s flavor specialists  chose the ingredients to wake up your taste buds.

The sundae also marks the grand opening of the new Ben & Jerry’s shop on West 44th Street nearby the “GMA” studio in New York City’s Times Square.  “GMA” weather anchor Sam Champion paid a visit to the new shop today and tried out the brand-new treat.

The “GMA” sundae will be available in Ben & Jerry’s shops nationwide through Labor Day, but you can also make your own Sunrise Sundae at home.  Click here to find a Ben & Jerry’s near you.

ht gma ben jerrys SundaePoster kb 130626 16x9 608 Good Morning America Gets Its Own Ben & Jerrys Sundae

Courtesy Ben & Jerry's

You’ll Need:
Ben & Jerry’s Coffee, Coffee Buzz Buzz Buzz ice cream
Waffle cone
Caramel sauce
Whipped cream
Crumbled brownie

How to Build Your Own:
Fill up your own waffle bowl or cone and load it up with a few scoops of Ben & Jerry’s Coffee, Coffee Buzz Buzz Buzz ice cream. Pour on caramel sauce. Add a dollop of whipped cream. Top with crumbled brownie and enjoy!

Check out 6 more ice cream recipes you can make at home.

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#MashTag: World’s First ‘Twitter Beer’ http://abcnews.go.com/blogs/lifestyle/2013/06/mashtag-worlds-first-twitter-beer/ http://abcnews.go.com/blogs/lifestyle/2013/06/mashtag-worlds-first-twitter-beer/#comments Thu, 27 Jun 2013 10:00:06 +0000 Lauren Effron http://abcnews.go.com/blogs/lifestyle/?p=102606 HT brew dog mashtag beer jef 130626 16x9 608 #MashTag: Worlds First Twitter Beer

Credit: BrewDog Brewery

What could be more social than grabbing a couple of buds and heading to the bar for a pint? How about harnessing the power of social media so that you and a few thousand of your buds can create a brand-new brew?

That was the idea that inspired a new beer from the U.K. called #MashTag, the world’s first alcoholic beverage to be developed entirely by social media users.

BrewDog brewery’s #Mashtag is a 7.5 percent American brown ale made with New Zealand hops and aged on hazelnuts and oak chips.

Wanting to raise a glass to its fans, the Scotland-based brewery let them vote on everything that went into a beer: style, malt and alcohol percentage, types of hops, the “special twist,” which included the hazelnuts and oak chips, the label design and the name.

“We handed the keys to the brewery over to our fans,” Sarah Warman, a BrewDog spokeswoman who was directly involved in the campaign, told ABCNews.com. “Every single element of that beer was decided by the public.”

Over the course of five days during the last week of March, BrewDog gave its Facebook fans, Twitter followers and blog readers a new category with three options to chose from each day, and would announce the winning choice from the previous day.

Not only was it a “really good platform to educate people about beer” and the brewing process, Warman said, but it also gave BrewDog’s fans great pride in what they produced.

“We’ve interacted with our fans at a very deep level,” Warman said. “The feedback we have had online has been epic.”

More than  5,000 votes later, the end result was announced on the brewery’s blog on May 31. Warman described #MashTag as tasting  ”very Christmas-y” because the 15 kilos (roughly 33.3 pounds) of hazelnuts used in the brewing process bring “a nuttiness to it.”

The name #MashTag comes from the Twitter hashtag that BrewDog used to track conversation and votes about the new beer on Twitter — “Mashing” the malt is Step 1 in beer making.

“We live and die by what’s in our glass at the end of the day,” Warman said. “And what the fans chose was an excellent beer.”

#Mashtag is available now in participating drinking establishments in the U.K. and is for sale by the bottle or as a six-pack on the brewery’s website.

While BrewDog might have developed the first “Twitter beer,” beer companies on this side of the pond have also tried to tap into social media for its products. In April, Budweiser’s Brazil team unveiled the Buddy Cup — a cup that when tapped with another one of its kind allows the two-cup holders to become Facebook friends.

A perfect pairing, one might say.

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