They call her mellow yellow?
EmailADWEEK TODAY REVEALS the names of the Madison Avenue contributors to Hillary Clinton’s ad team…
They include Roy Spence — of Krispy Kreme, Wal-Mart, Fannie Mae, and Southwest Airlines…
…and Andy Berlin — of Mello Yello, Coca Cola, Nestea, Tidy Cats, and Glenlivet…
…and Jimmy Siegel, who impressed politicos by re-creating Eliot Spitzer for his gubernatorial run. In a New York Times STORY about how he turned Spitzer’s "temper" into "passion" last year, Siegel said “I think Hillary’s smart, hard-working, 100 percent qualified. Where advertising could help her is, she could create a little more emotional bond with voters. People say there’s a lot of warmth, sense of humor, and wit there. That humanity has got to come out for her to win.”
I guess the Clinton folks agreed.
– jt
CPAC: Romney Struggles to Convince Voters 
Obama Backs Off Birth Control Battle?
They certainly did agree, at least based on Hillary’s “performance” in Iowa this weekend where she was joking with the crowds. It all goes back to one of the basic precepts of advertising: sell the sizzle, not the steak.
Posted by: chuck | January 29, 2007, 10:08 am 10:08 am
“That humanity has got to come out for her to win.”
Understatement!
Posted by: cordelia525 | January 29, 2007, 5:44 pm 5:44 pm
there’s another adage she might want to heed before her mega ad blitz – “the best way to kill a average product is with great advertising.”
Posted by: sasquatch | January 29, 2007, 6:12 pm 6:12 pm