ABC News’ Mark Halperin Reports: Former Gov. Mitt Romney, R-Mass., will become the first presidential candidate to run a television ad in the key states of Iowa, New Hampshire, South Carolina, Florida, and Michigan according to spokesman Kevin Madden.
There will be two versions of the ad, one :30 and a :60. The :60 spot describes the former Massachusetts governor as a "business legend" who "rescued the Olympics" and "turned around a Democratic state."
Kevin Madden refused to divulge any information about the size, scope, or duration of the ad buy.
The ad is shot in handheld digital video form, not the typical lush film style used in campaign spots. Madden says it is "capturing events and the candidate as it happens" adding "This is Mitt being Mitt on the campaign trail."
This ad is likely intended to raise Romney’s identification and polling numbers nationally and in the battleground states, where Romney’s standing has lagged behind his fundraising strength and media-anointed first-tier status among the Republican field, along with Sen. John McCain, R-Ariz., and former Mayor Rudy Giuliani, R-N.Y.
Script For "Unplugged" 60-Second Ad:
ANN ROMNEY: "Every place that Mitt has gone, he has solved problems that people said were nearly impossible."
ANNOUNCER: "Mitt Romney: Business legend – rescued the Olympics – the Republican Governor who turned around a Democratic state."
MITT ROMNEY: "I believe the American people are over-taxed, and the government is over-fed. I believe we’re spending too much money, and that’s got to stop.
"I believe our laws ought to be written by the people, and not by unelected judges.
"Look, these are critical times we face. We face attack from jihadists. We face tougher competition than we’ve ever known before, coming from Asia.
"We’re spending too much money here. We’re using too much oil here. Our schools are failing too many of our kids.
"This is not a time for more talk and dithering in Washington — it’s a time for action.
"I believe in the people of America. Free American people are the source of this land’s great strength.
"I’m Mitt Romney and I approve this message."