Romney Launches “Business World” Ad

ABC News’ Matt Stuart Reports: Former Massachusetts Governor Mitt Romney launched a new television ad in South Carolina touting his experience "in the business world."

A regular part of his stump speech, Romney often argues that his experience in business prepares him to be President.

In the ad, Romney claims that "turning around companies taught me how to manage budgets," and that he proved his abilities "at the Olympics and as Governor."

"As President, I’ll audit Washington…and cut spending," he says, "Because our next President has to be an agent of change."

The ad is a departure from recent weeks as the leading Republican candidates have focused on each other’s conservative credentials.