ABC News’ Jan Simmonds reports: Rudy Giuliani’s presidential campaign released a new television ad titled "Super Bowl" in Florida today criticizing the mainstream media for its focus on “process.”
The spot begins with a montage of images from the broadcast and cable networks, a narrator comparing their analysis of the election to that of sports commentators.
"With pundits and politicos handicapping the campaign like the Super Bowl, it’s easy to lose sight of what’s at stake," the ad starts, noting an "economy in peril" and a "a country at war".
The ad goes on to say that while "the media loves process" it is up to Florida "to turn down the noise and show the world that leadership is what really matters."
In his appearances in Florida, Giuliani over the past few weeks has been pressing the importance of the Sunshine State in American politics, noting it was Florida who put President Bush into office and it will be Florida again who decides who the next President will be.
The former New York City has not had a good start to the primary and caucus season with poor showings in the first three contests. With his campaign on the line he has put all his attention and effort into Florida. Earlier this week the campaign also released a Spanish language ad on Florida TV titled "Liderazgo" or "Leadership". The ad plays up Giuliani’s ties to Ronald Reagan and his past record.