Giuliani Returns to 9/11 Imagery in New Ad

Jan 18, 2008 11:49am

ABC News’ Jan Simmonds reports: Rudy Giuliani’s media blitz of Florida continues Friday with the launch of another television ad with a focus on his leadership in the aftermath of 9/11.

After lauding Giuliani for his efforts to fight corruption, change welfare and clean up New York, the ad, entitled "It Matters", shows images of 9/11, including then-New York City Mayor Giuliani at Ground Zero embracing victims’ loved ones and thanking those who were helping with relief efforts.

Over the images a deep voiced narrator says, "When the world wavered, and history hesitated, he never did," going to a final shot of the White House at night adding, "Rudy Giuliani. Leadership. When it matters most." You can see the ad here.

The ad, at least initially, will only air in the West Palm Beach television market of Florida. His campaign, which is relying heavily in this state on the support of transplanted New Yorkers, devotes much of its efforts here to reminding Floridians of the accomplishments Giuliani touts from his time as NYC Mayor, with the lynchpin being how he handled the aftermath of September 11th.

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