By Jennifer Parker

Feb 15, 2008 10:34am

Clinton: More Slogans than Madison Avenue

Every time I blink the campaign of Sen. Hillary Clinton, D-NY, has switched slogans. In come a new set of placards and banners, out with the old.

The latest is: "She is in the solutions business."

This follows the placards, stickers, and banners reading:

Solutions for America

Hillary, Smart Choice

Big Challenges, Real Solutions: Time to Pick a President (that one really rolls off the tongue, doesn’t it?)

Renewing the Promise of America

Ready for Change, Ready to Lead

Working for Change, Working for You

The Change We Need

Turn Up the Heat; Turn America Around   

The Hillary I Know

Let the Conversation Begin

In It To Win It

That’s 12, by my count — more than one new slogan a month. (And you wonder why Clinton campaign officials are fighting about whether the campaign has bad messaging?)

Obviously some of these are the names of tours for specific periods of the campaign — "Let the conversation begin," for instance. But others are more general. And boy, does it seem to illustrate a campaign that can’t decide on one clear, coherent theme.

What slogan would you suggest?

"Takes a licking but keeps on ticking," leaps to mind, given her tenaciousness. (And it’s available.)

But I’m sure you guys and gals have better ideas….

– jpt

User Comments

Do Anything and Say Anything to be President!

Posted by: Christian | February 15, 2008, 10:39 am 10:39 am

Clinton’s *next* slogan?
“Poll tested — ready to go!”

Posted by: Tom P. | February 15, 2008, 10:47 am 10:47 am

How about, “You can’t eat Hope and Change doesn’t pay the mortgage!”

Posted by: s.b. | February 15, 2008, 10:49 am 10:49 am

Hey Christian,
I think you got your candidate mixed up. Do anything and say anything is Obama’s motto.

Posted by: Frank- EAST SIDE OF PROVIDENCE | February 15, 2008, 10:49 am 10:49 am

how about, “winning votes despite disguisting and transparent media bias”

Posted by: billy j roderick | February 15, 2008, 10:51 am 10:51 am

Hillary….keeps finding “her own” voice….interesting though how often her newfound voice echoes with the messeges that worked for other candidates. See: Edwards “this has been the cause of my whole life…” and Wow don’t her signs look similar to Barack’s. When she says “my own voice” one has to wonder which political personality showed up today.

Posted by: kelly | February 15, 2008, 10:52 am 10:52 am

EMPTY EMPTY EMPTY WORDS. I THINK I WILL LET THE MEDIA CONVINCE ME AND OBAMAS EVANGELISTIC TONES, HIS MLK STYLE SPEACHES, STOLEN WORDS FROM JFK AND LET ME STEAL OTHER PEOPLES IDEAS BECAUSE I AM TOO BUSY VOTING “PRESENT” SO I DON’T HAVE TO REALLY TAKE A STAND ON ANYTHING AND THEN CHANGE MY STANCE LATER CANDIDATE. NO THANK YOU TO OBAMA.

Posted by: Frank- EAST SIDE OF PROVIDENCE | February 15, 2008, 10:53 am 10:53 am

I agree with Billy J – ‘Winning votes despite disgusting and transparent media bias.’ No male candidate is being treated so poorly by the media.
I’m for Hillary Clinton and will NOT vote for Obama.

Posted by: Donna J. | February 15, 2008, 10:55 am 10:55 am

I deliver solutions! remember my successful healthcare reform effort?

Posted by: steve | February 15, 2008, 10:57 am 10:57 am

Shrill Hilly and Slick Willy are coming back

Posted by: Fay | February 15, 2008, 11:10 am 11:10 am

Her next slogan..”I’ll say anything to get your vote”

Posted by: ed_ster | February 15, 2008, 11:13 am 11:13 am

I worry about Mrs. Clinton’s mental health. She seems unable to admit defeat or error. After Obamas wins, it was like she was in the “twilight zone”, partying in Florida and Texas as if nothing had happened. Denial, not too healthy. As for the slogans…her problem is wasn’t authentic from the start. She can’t seem to decide who she is or what she’s offering. It seems to change with the market.

Posted by: Penny | February 15, 2008, 11:15 am 11:15 am

How about:
Whatever it Takes to WIN!
If it feels good – DO IT!
Poll Driven, Rested and Ready.
Nixon in a Pantsuit.
Give Clinton a Third Term
Bush – Clinton – Bush – Clinton
A….B….C
as Good as it Gets.
Hope – a 4 letter word.
Iran – the Sequel
You Owe ME

Posted by: The Commander Guy | February 15, 2008, 11:21 am 11:21 am

“Big Losses, Real Trouble: Time to Game the System.”
OR
“The REAL candidate for [poll-tested word one] and [poll-tested word two] [cue tears].”
Donna J. and Billy J. are right, Senator Clinton’s problem can’t be with her or her campaign, or the strength of her opponent, so it must be the durn liberal media. Huh?

Posted by: Ann A. | February 15, 2008, 11:23 am 11:23 am

The tide has changed, now is the time for all us Afican American to take charge. We will protect the borders and make sure illigals don’t come into this country.

Posted by: Yelitza | February 15, 2008, 11:24 am 11:24 am

I am my own person, Bill please Help

Posted by: Rich | February 15, 2008, 11:34 am 11:34 am

In a comment about Hillary, Vladimir Putin said it best: ” At a minimum a head of state should have a head.”
Simple: Hillary has lost her head.

Posted by: JB | February 15, 2008, 11:40 am 11:40 am

Interesting thing happened during Obama’s and Hillary’s campaign in Washington State last week. Obama and Hillary were in Seattle campaigning. During Obama’s speech, someone in the first few rows because ill. Obama saw this and stopped his talk and asked someone on the side to please get a chair for the individual and some water. Later Hillary went to Spokane to hold a rally and she did almost exactly to same thing. Stopped her speech and pointed to someone (who just happened to be in the first few rows) that was supposedly faint and request a chair and water. It is quite obvious to the ordinary person seeing this that someone from Hillary’s group was picking up pointers at Obama’s rally and passed them along. Hillary – where is your “Character”?

Posted by: germanguy | February 15, 2008, 11:41 am 11:41 am

Sorry for the slip. Line should read ‘ During Obama’s speech, someone in the first few rows because ill.’

Posted by: germanguy | February 15, 2008, 11:44 am 11:44 am

Sorry for the slip. Line should read ‘ During Obama’s speech, someone in the first few rows became ill.’ Three times is a charm.

Posted by: germanguy | February 15, 2008, 11:46 am 11:46 am

Clinton needs a real pro for slogans… Joe Isuzu.

Posted by: David | February 15, 2008, 11:50 am 11:50 am

Obama will make a good President. He got family in Kenya, he will be able to link our brothers and sisters with us. We have to stop spending money in Iraq, we need to help Africa, theres where our money should be put in.

Posted by: Latasha | February 15, 2008, 11:54 am 11:54 am

Graduate of the School of Hard Knocks -
She’s got the substance – he’s got the talk.
(too, “I was for Health Care before it was cool!”)

Posted by: american2 | February 15, 2008, 11:55 am 11:55 am

IS TO BAD THAT PEOPLE ARE JUST LISTENING A GOOD SPEECH, I FOLLOW WHAT A CANDIDATE CHANGE HAS MADE ALREADY, AND I DON’T FIND ANY CHANGE FOR OBAMA UNTIL THIS DATE ONLY SPEECH, USING REMARKS FROM OTHER PEOPLE, IS IMPORTANT THAT EVERYBODY TAKE THIS SERIOUS BECAUSE IS THE FUTURE OF OUR COUNTRY, IS NOT A GAME. AND I HAVE TALK TO MANY PEOPLE WHO DO NOT TRUST OBAMA

Posted by: HLB | February 15, 2008, 11:55 am 11:55 am

american2, stop it ,trust Obama, don’t scare people. It is our time to take charge and fix this mess

Posted by: Latasha | February 15, 2008, 12:00 pm 12:00 pm

anna a, i do not believe that there is a problem with Hillary’s campaign at all. Let’s judge the efficacy of her campaign after the nominee for the Democratic Party is chosen. However, i firmly believe the cards are stacked against her because of the obvious media bias.

Posted by: billy j roderick | February 15, 2008, 12:01 pm 12:01 pm

Cards are stacked against her because of the obvious media bias. Obama is the black man if theres any staking its against us. White people know she is bad for the country , like we know Obama is good.

Posted by: Latasha | February 15, 2008, 12:04 pm 12:04 pm

Hilary and Obama could not even take a stand on interrogating the terrorists or listening to the enemy, what leasership!
They both are part of the hate america groups.
Obama is full of hot air

Posted by: spock | February 15, 2008, 12:04 pm 12:04 pm

None of the candidates in either party have been particularly impressive. Though, Obama has been consistent the entire time, even in defeat. Hillary, McCain, & Huckabee have changed msg’s multiple times. Maybe Obama is saying what people want to hear because his msg is as close to truth as we’ve heard this campaign season. None of them are perfect, but he’s the best of the bunch and will put the right people around him to be much better than the current failed experiment in the White House.

Posted by: DB | February 15, 2008, 12:05 pm 12:05 pm

She has nothing concrete in her head and she will do nothing.
Without Bill, we could have forgotten her whether she was one of the candidates after Iowa shake up!

Posted by: Peace | February 15, 2008, 12:06 pm 12:06 pm

Well, it’s kind of hard to say since she keeps reinvinting herself as well as her campaign strategies.
Let’s see, “I am ENTITLED to Win” would probably be the most honest phrase.
She has exhibited a sense of entitlement all along. Why not just state the obvious. She is pretty transparent on everything else.

Posted by: Independent for Obama in Texas | February 15, 2008, 12:13 pm 12:13 pm

latasha, Obama is not what this country needs right now. Perhaps in 8 years after Hillary stabilizes the economy, restores our reputation across the world and heals the divisions within the United States. Then, perhaps, at a time of peace and stability, Obama would have my complete and unfettered support.

Posted by: billy j roderick | February 15, 2008, 12:13 pm 12:13 pm

How can anyone complain about media bias against Hillary? Anytime she hears something she doesn’t like she calls up the head of the network and complains! Next thing you know she’s the best thing since sliced bread. Now they are all afraid to say something negative about her. If she becomes the next President we might as well live in Venezuela-so much for the First Amendment!

Posted by: Janet | February 15, 2008, 12:16 pm 12:16 pm

MSNBC has exhibited a pattern of inappropriate comments and media biases toward Ms. Clinton and her campaign. She has stated, she is a mom first and a candidate 2nd. These are qualities I would think most people would admire??

Posted by: billy j | February 15, 2008, 12:20 pm 12:20 pm

JB posted:
In a comment about Hillary, Vladimir Putin said it best: ” At a minimum a head of state should have a head.”
And like Putin’s comments matter? Here’s a guy who will take us out in a minute. Disgusting to give credence to a Russian leader for his comment about an American candidate.

Posted by: Vic | February 15, 2008, 12:24 pm 12:24 pm

I have some suggestions:
1. “I Will Be Anyone You Want Me to Be”
2. “[Fill in the blank] Will Be My 1,999,999,999 NUMBER ONE THING to Do on Day One”
3. “I Do NOT Plan to Enforse My MANDATED Health Care Plan”

Posted by: New Phrases Same Old Philosophies | February 15, 2008, 1:02 pm 1:02 pm

CHANGE with Hillary and HOPE for the best!
:-)
Oh, come on, it’s Friday :-)
Take good care of yourselves this weekend, folks :-)

Posted by: DanielK | February 15, 2008, 1:07 pm 1:07 pm

HILLARY! —- NOT HYPE!

Posted by: Catherine | February 15, 2008, 1:40 pm 1:40 pm

I like Obama’s slogans since they’ve been the same since the beginning, and guess what they work.
Change we can believe in.
Not only does it put the word Change front and center in bold print, but the “we can believe in” part hits Hillary right where it hurts. Her version of change isn’t believable, it’s a cold, calculated, poll tested, Penn approved message that keeps changing.
Change we can believe in.
It’s the same message he’s had when he’s up and when he’s down.

Posted by: Mark from NY | February 15, 2008, 4:45 pm 4:45 pm

Soon we can get to the point where Hillary starts calling her campaign a ’cause’….

Posted by: Mark from NY | February 15, 2008, 4:48 pm 4:48 pm

This just illustrates how Hillary is the TRUE candidate of change.

Posted by: Dave | February 15, 2008, 6:43 pm 6:43 pm

Obama is a cartoon character who is being forced down our throats by the media – we know nothing about his background, stating his middle name is cause for a demand for appology. No one in the media talks about his first cousin who is the guy who ran for president from Kenya and was defeated in the elections and his protests caused violent outbreak of clashes between rival tribes last month(see BBC reports on this), no one talks about the fact that his mother married two moslem men and moved to Indonesia, a moslem country, and Obama was partially educated in moslem schools. There is nothing wrong with any of these – what is wrong is twisting the facts and selling us a story they think is more appealing to voters.

Posted by: John | February 15, 2008, 9:08 pm 9:08 pm

change is not good or bad.what you call good change, may be bad for me. wake up

Posted by: bill mccook | February 15, 2008, 9:25 pm 9:25 pm

Vic:
As Commander in Chief, as the Leader of this country would she not have to speak to the Russians? Can she do that?
Or will she just wear Margaret Thatcher
Blue and pretend she can be a statesman?
There have been some awesome woman leaders in the world. She is just not at their level.

Posted by: JB | February 15, 2008, 10:53 pm 10:53 pm

You forgot one of her slogans:
“Make History”
It’s been on her web site for a while. Lots of obvious problems with that slogan.

Posted by: Catlanta | February 15, 2008, 11:32 pm 11:32 pm

Mine: “Whine not me?”
My wife’s: “I am woman; hear me whine.”

Posted by: wohesq | February 16, 2008, 12:25 am 12:25 am

“Always the ad, never the message”?
How about:
“It’s the pilot, not the plane.”
Or instead of “Where’s Waldo?”:
“Where’s Hillary’s voice?”
Or perhaps more of a visual. Remember the film “Say Anything…” where John Cusak will do anything to get back with his valedictorian girlfriend? He also claims kick-boxing is the sport of the future. Thinking of Hillary holding up boxing gloves….

Posted by: Tom J | February 16, 2008, 12:42 am 12:42 am

Chris Matthews claims this is her new slogan:
“Don’t Get Your Hopes Up”

Posted by: Tom J | February 16, 2008, 1:00 am 1:00 am

Clinton’s slogan should be: “Woe is me, woe is me, can’t anyone help me out of this mess I’m in”?
Clinton might as well pack it up and go home, because the majority of the American voters don’t want that woman in the Oval Office, w/ all of her evil & sleaze baggage!!

Posted by: Rushay | February 16, 2008, 12:09 pm 12:09 pm

End Misogyny – Vote Hillary!
Defeat the Misogynist Press! Vote Hillary!
Just Do It Right! Don’t Just Hope It’s Right! Vote Hillary!
Substance over vapor! Vote Hillary!
Women Jump Higher! Vote Hillary!
Don’t Understimate the Power of Estrogen!
Still Searching for A Smart Man!
Women Who Behave Rarely Make History! Vote Hillary!

Posted by: AmazonTraveler | February 16, 2008, 3:09 pm 3:09 pm

and Obama wouldnt,, cheese people,, Obama just plagerises his speaches,, uses other peoples words to seek a vote,, F for no real passion for an issue,,,,, but voters see stars and aws,, wake up,, plagerism is given an f in college so presidency its an A,,,

Posted by: vime | February 17, 2008, 7:00 pm 7:00 pm

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