Clinton: More Slogans than Madison Avenue

By Jennifer Parker

Feb 15, 2008 10:34am

Every time I blink the campaign of Sen. Hillary Clinton, D-NY, has switched slogans. In come a new set of placards and banners, out with the old.

The latest is: "She is in the solutions business."

This follows the placards, stickers, and banners reading:

Solutions for America

Hillary, Smart Choice

Big Challenges, Real Solutions: Time to Pick a President (that one really rolls off the tongue, doesn’t it?)

Renewing the Promise of America

Ready for Change, Ready to Lead

Working for Change, Working for You

The Change We Need

Turn Up the Heat; Turn America Around   

The Hillary I Know

Let the Conversation Begin

In It To Win It

That’s 12, by my count — more than one new slogan a month. (And you wonder why Clinton campaign officials are fighting about whether the campaign has bad messaging?)

Obviously some of these are the names of tours for specific periods of the campaign — "Let the conversation begin," for instance. But others are more general. And boy, does it seem to illustrate a campaign that can’t decide on one clear, coherent theme.

What slogan would you suggest?

"Takes a licking but keeps on ticking," leaps to mind, given her tenaciousness. (And it’s available.)

But I’m sure you guys and gals have better ideas….

– jpt

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