MoveOn.org Holds Pro-Obama Ad Contest

By Jacqueline Klingebiel

Mar 13, 2008 12:55pm

ABC News’ Teddy Davis and Jacqueline Klingebiel Report: Calling all YouTubers, Millennials and Hollywood addicts: bring on the user-generated content!

MoveOn.org, which has endorsed Barack Obama for president, is encouraging citizens to develop 30-second pro-Obama television ads which will be judged by Ben Affleck, Matt Damon, Oliver Stone, multiple Grammy-winner John Legend and others.

The ad contest, which organizers are calling "Obama in 30 Seconds," provides the opportunity for Obama supporters to creatively show what inspires them about the Senator’s candidacy. Contestants will be allowed to submit their ads between March 27th and April 1st.

Beginning April 4th, MoveOn members and the public more generally will have a chance to vote on which ads advance to the finals.

On April 10th, the finalists will be announced and the panel of judges will begin judging the final ads.

The winning ad, and ad-maker, will be announced on April 17th–just before Pennsylvania’s April 22nd primary.

MoveOn will then spend an undisclosed amount of money to air the ad on "national television." The winning ad-maker will receive a gift certificate for $20,000 in video equipment.

"After eight years of President Bush campaigning on fear and war, people are feeling hopeful again. They’re eager to talk about what inspires them about our country — and Senator Obama leading it," said Eli Pariser, Executive Director of MoveOn.

"Since creative and grassroots energy has helped power Barack Obama’s campaign from the start, this contest is a great way to deliver that message of hope to voters in Pennsylvania and across the nation."

For more information on the new ad contest, visit: http://www.obamain30seconds.org/.

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