By Alexa Ainsworth

Jul 30, 2008 8:23am

The Note: Obama, McCain See Brands Diminish

ABC News’ Rick Klein Reports in Wednesday’s Note: If you look carefully through those tubes, you can see why Sen. Chuck Schumer is thinking about the big Six-Oh.

If you look carefully at the news cycle’s latest popular kid, you can determine how new Gov. Tim Kaine and his friends are at this veepstakes thing.

If you look not-so-carefully at what President Bill Clinton is up to, you might forgive him for missing the perks of the presidency.

If you look carefully at what Sen. John McCain is doing and saying, you can measure how much twisting straight talk can survive.

If you look carefully at what Sen. Barack Obama is doing and saying, you can watch his self-image swell to fill the mold being fitted for him. (And hey — the inevitability thing worked SO well in the primaries . . . )

Some of the most interesting looking centers on Obama: Secret meetings, a bizarrely vague public schedule, sit-downs with the Fed chairman and the new Pakistani prime minister, all after a heralded foreign trip?

Read the rest of The Note — and get all the latest on the 2008 election, Congress, the White House and the wide world of politics every day — from Rick Klein by bookmarking this link.

You might say he’s measuring the drapes — but that assumes he hasn’t ordered new windows.

The latest entry in the (bulging) Obama files: "This is the moment . . . that the world is waiting for," he told House Democrats Tuesday night, per The Washington Post’s Jonathan Weisman. "I have become a symbol of the possibility of America returning to our best traditions."

(Read that sentence again, and try to imagine how it would look if it was said on camera.)

Obama may be right (and if he is, he wins) — but the first personal singular is the most dangerous of tenses, particularly when the meme is being set. Toss in a jettisoned faux-presidential seal, a canceled visit with troops, maybe a sprinkling of broken promises, and you’ve got enough to weave an uncomfortable yet unforgettable suit.

With a public schedule that "would have made Dick Cheney envious," this is Obama going from presumptive to presumptuous, Dana Milbank writes in his Washington Post column.

"Some say the supremely confident Obama — nearly 100 days from the election, he pronounces that ‘the odds of us winning are very good’ — has become a president-in-waiting," Milbank writes. "But in truth, he doesn’t need to wait: He has already amassed the trappings of the office, without those pesky decisions."

Continue reading today’s Note by clicking HERE.

ABC News’ John Santucci, Alexa Ainsworth and Amanda Temple contributed to this report.

User Comments

Obama has his arrogance and McCain has his potentially fatal turn to negative campaigning. There are big risks for each candidate.

Posted by: matthew | July 30, 2008, 8:33 am 8:33 am

and if Obama picks Kaine (anti-choice although again says roe should not be overturned as Bush did when he was running), anti gay rights (Kaine opposes even civil unions), anti science (opposed/opposes govt fuinding of embryonic stem cell research…
bno foreign experience , no judgement or experience with any national issue or platform…
ugh
Obama’s brand will be destroyed….and gives cover for McCain to pick Ridge which will enhance McCain’s maverick image…
oy.
sick I say sick to my stomach…
with Kaine…we gain a little in Virginia only to lose the VP debate, lose PA, lose Ohio, and probably NH if two vets are on the mccain ticket with not much back-up on Obama’s ticket…
and we come closer…well a mccain ridge ticket in a heavily military state like virginia… all for the sake of picking a governor to try and win …virginia?
oy stupid is as stupid does.
part of obama’s platform is a smart guy on foreign policy who believes in a DEMOCRATIC platform…remember women’s rights and social rights as maybe not the number one priiority but don’t throw them to the gutter please…ugh.

Posted by: dl | July 30, 2008, 8:48 am 8:48 am

I agree unless Obama picks Kaine
and then McCain picks Ridge…
2 Harvard grads – classmates against
one who is anti many of the things that strengthen Obama’s base (as I listed above)
2 independent vets.

Posted by: dl | July 30, 2008, 8:51 am 8:51 am

Somebody save us from both of these guys.

Posted by: rachel | July 30, 2008, 8:53 am 8:53 am

All that i know is Obama is a man that we need right now in Washington. i believe that government can not solve all our problems, but, yes, government can make the necessary changes that allow people to work closely to solve their problems. and i think Obama has got the qualities to make such changes. and folks please let us focus on the big issues not on ……….

Posted by: david | July 30, 2008, 8:54 am 8:54 am

The Democratic presidential candidate told the group that the positive response he received in Germany and the rest of Europe was “not about him,” —————–
Right! It was the German rock band they cheered!!!

Posted by: HP Boston | July 30, 2008, 9:02 am 9:02 am

How can Obama return us to our traditions??? Every tradition we stand for he is against and proudly displays his contempt and attempt to change everything, even the Presidential Seal…Hey! Maybe he will put his face right on it! Get rid of that pesky bird!
He is not what the people are waiting for..unless we have been waiting on a ruse! The Obamites would distract the people, saying things like focus on the big things. But my friends, the little things make up the big things. The core of this man is empty except for his own self serving ego. He has over the last months been caught in some very unseemly statements in addition to his company. He is not a man of change, he is some very old politics in a Hollywood suit.

Posted by: Cheryll | July 30, 2008, 9:36 am 9:36 am

He has to pick Joe Biden! Although he’s been in Washington for quite some time, I believe that he would be a great assest to Obama.

Posted by: Jennifer | July 30, 2008, 10:31 am 10:31 am

Issues We care About!
The neoconservatives and the Bush administration should be held accountable not only for the cost of the Iraq War but the 492 billion dollar deficit.
- Part of the cost are the 30,000 USA Troops wounded.
-Start laying the groundwork to move the the US away from oil dependency.
As soon as the 2008 election is over The Republicans will start running for the next elections in 2010 and 2012. This is the reason gridlock doesn’t help this country.
The Republicans as a group should “pay a price” for the Gridlock.
Those that work together with the Democrats to end the mess that the neoconservatives created should be courted.
Vote Democrat ’08

Posted by: Bobby | July 30, 2008, 10:44 am 10:44 am

I don’t like Obama or McCain. Why are we left with these two choices? It’s time for a third party.

Posted by: Maria | July 30, 2008, 11:23 am 11:23 am

Republicans can’t govern and Democrats can’t get elected. We need a New American Revolution. Will it take another Great Depression to clean house? If that happens, heaven help us. I see no FDR on the horizon.

Posted by: Schenectady the GE Wind Turbine City | July 30, 2008, 11:33 am 11:33 am

Posted by: Third party | July 30, 2008, 11:34 am 11:34 am

McCain is arrogant and old, he sees our world through a narrow prism. Whereas, Obama is an internationalist and a problem solver.

Posted by: Teddy | July 30, 2008, 11:34 am 11:34 am

I could care less about either candidate’s brand or image. My concern is the economy and getting out of Iraq. So far only one candidate is saying what i want to hear and the other wants to continue the Bush pattern.

Posted by: Eli | July 30, 2008, 11:38 am 11:38 am

Federal Prosecutors were chosen for the allegiance to Republican party, CIA agent Valerie Plame was outed to discredit her and her husband, Justice Department lawyers rewrite law/policy to serve what Cheaney/Bush want to do to prisoners, warrantless wiretapping, etc… and McCain says little, if nothing, about the Executive branch of Government overstepping the bounds of the Constitution. There is no way this man should be President. He sold his sole to the Republican party when he quit becoming the Maverick that he was in 2000.

Posted by: JSK | July 30, 2008, 11:40 am 11:40 am

OBAMA.

Posted by: DenisR | July 30, 2008, 11:44 am 11:44 am

Since when is “first person singular” a tense? I would hope journalists learned grammar in school.

Posted by: Louis Bell | July 30, 2008, 11:45 am 11:45 am

the first person singular is not a tense.

Posted by: nka | July 30, 2008, 11:49 am 11:49 am

Thanks for taking Obama’s comments out of context. Nice twisted use of hearsay.
Don’t suppose you’ll ever mention little facts like good ol’ “Support-the-Troops McCain” voted – repeatedly – AGAINST a new G.I. bill? The ones Obama voted FOR? And if McCain objected to them, why didn’t he ever draft one of his own?
Care to explore that one? No? Didn’t think so.

Posted by: Kate L | July 30, 2008, 12:19 pm 12:19 pm

McCain quit the navy because it didn’t look like he would make admiral, like his father and grandfather. He thinks he is entitled to be president because he comes from an elite family and it just makes him mad that anyone dare challenge him. McCain is so arrogant and spoiled.

Posted by: Laura | July 30, 2008, 12:24 pm 12:24 pm

Come on, ABC, just go ahead and call him an UPPITY NEGRO. You know you want to!
:P

Posted by: Aja B. | July 30, 2008, 12:24 pm 12:24 pm

I guess I’ll never learn. If there’s any one single trait I admired about McCain it was that he could be trusted. Probably it was the universal attention and acclamation his opponent received from the press and, seemingly, the rest of the world that stripped away his “nice guy” image. Right now he looks like a petty machine hack, riding on the back of our sympathy for his suffering as a prisoner of war. He looks more like a lackey than a maverick. I miss the old John.

Posted by: Henry Landis | July 30, 2008, 12:30 pm 12:30 pm

Obama is blowing smoke up the ass of america. He’s more international? Please. I just got back from living in Asia for 5 years, the only person that South East Asian’s seem to think is “international” is McCain. Those people follow the election and the issues more than most Americans do.

Posted by: Bobo | July 30, 2008, 12:34 pm 12:34 pm

“He sold his sole to the Republican party when he quit becoming the Maverick that he was in 2000.”
I’m glad he decided to get a new pair of shoes.

Posted by: Al | July 30, 2008, 12:39 pm 12:39 pm

All is not lost. Sure, neither Presidential candidate represents the views, values and interests of America’s Citizens, but did we expect the “party anointed” to actually reflect our concerns? The DNC and RNC spared no expense during the primaries to marginalize all but the “party anointed” candidates, the will of the people be damned!
Regardless, thanks to fortuitous circumstances beyond either the RNC or RNC control, a great many House and Senate seats are up for grabs. This isn’t about partisanship, it’s about voting to secure the will of America’s Citizens will continue to act as sole guidance of our government.
Voters still have an unparalleled opportunity this fall, for their voices to be heard, not by electing an unrepresentative President, but by turning out House and Senate incumbents.
By returning these all-powerful House and Senate incumbents (windbags) to the private sector, we have a golden opportunity to inject new blood into Congress.
By changing the balance of power and tenure in the House and Senate, we can marginalize the damage that either a McCain or an Obama Presidency will cause!
Who knows, once we make it through this catharsis of “cleaning House and Senate”, of voting in “self defense” rather than partisan self interests, we might see more people running for office and more people voting. Any action that would improve representation and voter interests and restore congressional accountability, should be considered a good thing.
The fact that Congressional approval ratings suck, and suck hard, makes this opportunity completely non-partisan. Putting somebody new in office, and removing somebody who sucks, cannot be spun as anything other than an honest, worthwhile attempt to restore control of our government to the people, and enforce the only means we have of insuring Congressional accountability!
Congressional approval ratings are even more dismal than President Bush’s approval ratings, and this with Democrats running the show!
Apparently, even with majority control of both Houses of Congress, Democratic leaders feel they were at a disadvantage, and that now the other team must be completely removed from the competition of ideas for their team to be successful. How about this for an idea, why not try using policies and programs that don’t suck, and that benefit America’s Citizens instead of special interests and the business lobby?
It’s surreal that now, Democratic leaders assure us that they’ll fix things if only we’ll give them “total power”, absolute veto proof control of both Houses of Congress and the White House, and the ability to “overrule” those pesky partisan Republicans,, and those conservatives, and those independents, and then there are those conservative leaning obstructionist democrats (or CLODS), and the majority of America’s Citizens, but only if that really becomes necessary,,etc,,,.
Essentially, if only we’ll give Democrats the power to force legislation down our throats we have their assurances that they won’t do anything of the kind!
Seriously, if we’ve learned anything from the Bush and Clinton Administrations it should be that it’s dangerously misguided to give either party control of both Congress and the White House. At least until we, the people find a way (hint: hold them accountable at the ballot box at every opportunity) to insure Congressional accountability and representational responsibility on a regularly scheduled basis (hint: every election cycle).

Posted by: Ed Weirdness | July 30, 2008, 12:43 pm 12:43 pm

Report the “NEWS” please?! That means FACTS not distortions and bits taken out of context.
The whole statement reads: “It has become increasingly clear in my travel, the campaign, that the crowds, the enthusiasm, 200,000 people in Berlin, is not about me at all. It’s about America. I have just become a symbol of the possibility of America returning to our best traditions.”
Best traditions were: Freedom/Democracy (not corporate control), equal rights, OPPORTUNITY!

Posted by: TheXception | July 30, 2008, 12:44 pm 12:44 pm

I can’t believe how being embraced by world leaders is a bad thing. For so long America has had a tarnished reputation for its “cowboy diplomacy” and now that leaders in the Middle East and Europe see an opportunity to solidify an alliance with us, all of a sudden it’s sooo horrible!
Look, in order to really fight the war on terrorism we need the help of other countries. Gone are the days of the Bush philosophy of either you’re with us or against us.
Obama has the qualities to make our international relations stronger.

Posted by: Jennifer | July 30, 2008, 12:48 pm 12:48 pm

Whats interesting about the campaign so far is two things I think. One is that McCain already gives off the image of someone quite desperate. Negative attacks, poking fun at his opponents popularity, trying deperetately to undercut his opponent, if McCain really felt confident, he wouldn’t be doing any of those things.
But the second thing is that Obama seems to be raining himself in a bit actually. I know that sounds a bit mad after last week, but he really does seem to be holding back for now. I think he understands how long and tough a campaign it is and is saving the attacks and the real campaigning. BUt I also think he knows as much as McCain does that right noew Obama is winning.

Posted by: markymark | July 30, 2008, 1:56 pm 1:56 pm

Sure do wish Hillary was the nominee – after all, she did get more votes!

Posted by: ch | July 30, 2008, 1:58 pm 1:58 pm

Obama got more votes than Hillary, that’s why he is the nominee. Looks like “dittohead” ch is trying to spread more lies.

Posted by: chum | July 30, 2008, 2:17 pm 2:17 pm

Why not attack him for what he actually said? Why make up things or clip them out of context? He said the longer he ran, the more he felt the excitement wasn’t about him, but about America, and that he’s just a symbol for those that feel that excitement.

Posted by: Constantone | July 30, 2008, 5:25 pm 5:25 pm

Please help me make my decision!
I am one of eight children born to poor but God fearing parents. I was raised in public housing (housing projects) and hated every minute of it. At ten I started selling newspapers downtown, mowing yards and doing other odd jobs so that I could have a few things that I wanted (clothing, snacks etc.) but that my parents could not afford.
To make a long story short… I have worked long long hours. Many days began at 7am and weren’t over until around mid-night. As a result I have been very blessed. I own my own business and employ over fifty people. I pay them well above the average in my area. I provide free health insurance for employees and offer many other very good benefits.
The economy has caused my business to slow considerably. I have cut expenses to the bone and am determined to keep my people working. If I can hunker down, not lose too much and accomplish this I will be happy. Here is the dilemma.
I am taxed to the hilt. If I am hit with further tax increases it will be impossible to keep my people working. It will make more sense for me to close down, send my people into the streets to find employment, sell my assets and go home.
I am dissatisfied with the past eight years. I don’t like times like this. If I vote for Obama it assures me of higher taxes and the probability of closing down. If I vote McCain then things may remain as they are. What shall I do…. What a mess..

Posted by: StarRider | July 31, 2008, 12:06 am 12:06 am

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