Obama Advertising Within a Video Game

By Natalie Gewargis

Oct 14, 2008 11:04am

The virtual world within the Xbox 360 racing game "Burnout Paradise" features an Obama for President billboard — indicating the first time a presidential candidate has advertised in a video game. The gaming website Gamepolitics first posted the image of the Obama billboard within the fantasy computer world.     Holly Rockwood, director of corporate communications at Electronic Arts, confirmed to the gaming blog Gigaom, that "like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.” Advertising Age applauds the move as savvy, saying, "we as advertisers have used the gaming space to reach the 18- to 34-year-old demographic so why shouldn’t a presidential candidate use it as well?" Obama has said in the past, "We’re going to have to parent better, and turn off the television set, and put the video games away, and instill a sense of excellence in our children, and that’s going to take some time.” But presumably these ads — which advise that early voting has begun, and directs voters to an Obama website that provides voting information — are targeted at those 18 and older. So what’s next? Obama product placement on "Lost" and "Heroes"? — jpt

You are using an outdated version of Internet Explorer. Please click here to upgrade your browser in order to comment.
blog comments powered by Disqus