Obama Advertising Within a Video Game
The virtual world within the Xbox 360 racing game "Burnout Paradise" features an Obama for President billboard — indicating the first time a presidential candidate has advertised in a video game. The gaming website Gamepolitics first posted the image of the Obama billboard within the fantasy computer world. Holly Rockwood, director of corporate communications at Electronic Arts, confirmed to the gaming blog Gigaom, that "like most television, radio and print outlets, we accept advertising from credible political candidates. Like political spots on the television networks, these ads do not reflect the political policies of EA or the opinions of its development teams.” Advertising Age applauds the move as savvy, saying, "we as advertisers have used the gaming space to reach the 18- to 34-year-old demographic so why shouldn’t a presidential candidate use it as well?" Obama has said in the past, "We’re going to have to parent better, and turn off the television set, and put the video games away, and instill a sense of excellence in our children, and that’s going to take some time.” But presumably these ads — which advise that early voting has begun, and directs voters to an Obama website that provides voting information — are targeted at those 18 and older. So what’s next? Obama product placement on "Lost" and "Heroes"? — jpt
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Good for Obama…
Leave no stone unturned!!!
Posted by: Mike NC | October 14, 2008, 11:10 am 11:10 am
That is why he is number one celebrity.
Posted by: beth | October 14, 2008, 11:24 am 11:24 am
you really have to love how the obama camp has run this campaign…
they are unprecedented and have forever changed politics and running for the presidency.. in fact they have defined what modern politics will look like.
expect people to write many books about how outstanding this campaign has been…
well especially if they win.
Posted by: Bhrandon | October 14, 2008, 11:25 am 11:25 am
in past years, the media and vocal critics would have cried “corrupting influence of too large a campaign slush fund!!!”– buying video game space and 30 minute TV slots. Funny how quiet it is on that front when the Obamessiah is concerned.
Posted by: a_socialist_usa_will_stagnate | October 14, 2008, 11:25 am 11:25 am
at least this celebrity doesnt abuse his power like some other candidates currently in this race that, who, also is a celebrity oh its all got to be about job creation too.
Posted by: Bhrandon | October 14, 2008, 11:26 am 11:26 am
awwww… republicans are sad
Posted by: Bhrandon | October 14, 2008, 11:27 am 11:27 am
Smart move, gets the kids involved and asking questions.
Posted by: Clint | October 14, 2008, 11:28 am 11:28 am
Welcome to the 21st century….
Posted by: Jim | October 14, 2008, 11:28 am 11:28 am
In a related item, McCain has bought the rights to include an advertisement in the Atari 2600 game, Pole Position.
Posted by: Reason | October 14, 2008, 11:29 am 11:29 am
Man, this is getting scary. Now I’ve heard everything. The man is working on mind control of the masses.
Posted by: msa123 | October 14, 2008, 11:29 am 11:29 am
Nobody reads ads on video games. The action is too fast – you pass the billboard in milliseconds, the viewing angle totally different.
(The view shown in the article link one would never see in the game.)
For the vast majority Young people don’t vote.
Posted by: Will Stanton | October 14, 2008, 11:30 am 11:30 am
Does the game come with a political warning?
Posted by: samhiguchi | October 14, 2008, 11:32 am 11:32 am
Hey I’ve seen this.
It shows the people of the game standing facing the signs with their left hand over their chests and their right arm fully extended towards the pic of Obama.
Posted by: Trayland | October 14, 2008, 11:32 am 11:32 am
Obama is brillant first the I- phone now this very very 21st century! Obama=future Mccain=past!
Posted by: angie | October 14, 2008, 11:34 am 11:34 am
On the one hand you have Obama using creativity to advertise himself and on the other you have McCain basing his campaign on name calling. Yeah, Obama wins.
Posted by: JR | October 14, 2008, 11:34 am 11:34 am
“The latest polling confirms that the financial crisis and stock market crash that has gripped Wall Street and Washington over the past month has increased the importance of economic matters to voters — particularly in the industrial Midwest — and accrued almost exclusively to Obama’s benefit.”
It’s a shame that the man can’t win on the basis of any accomplishments he’s made or his experience. He may win by default like his other elections. Can’t wait. I’ll be first in the welfare line if he gets in though. It is a GREAT deal – much better than working hard only to have your money distributed to those who don’t care to work so hard. The man is full of incentives to motivate the American people! Welfare here we come……..! Can’t wait……!
Posted by: msa123 | October 14, 2008, 11:37 am 11:37 am
OBAMA IS A SOCIALIST!
HIS MOST RECENT SERMON CLAIMS:
“I THINK WHEN YOU SPREAD THE WEALTH AROUND, IT’S GOOD FOR EVERYBODY.” What Barack means is for government taking from one group of people (the people who worked hard and earned it) and giving it to those who did not earned it (welfare cheats).
WELCOME TO BARACK HUSSEIN OBAMA’S NEW AMERICA, IT’S CALLED REDISTRIBUTION OF WEALTH and his tax cuts for 95% of America is nothing more than Government welfare for people that don’t pay taxes at all. Haven’t we already been down this path ? This was done in the 70’s and the Democrats are bent on bringing it back.
One of Barack Obama’s most potent campaign claims is that he’ll cut taxes for no less than 95% of “working families.” He’s even promising to cut taxes enough that the government’s tax share of GDP will be no more than 18.2% — which is lower than it is today.
It’s a clever pitch, because it lets him pose as a middle-class tax cutter while disguising that he’s also proposing one of the largest tax increases ever on the other 5%. But how does he conjure this miracle, especially since more than a third of all Americans already pay no income taxes at all? There are several sleights of hand, but the most creative is to redefine the meaning of “tax cut.”
For Barack Hussein Obama, a tax cut is no longer letting you keep more of what you earn. IN HIS REDISTRIBUTION OF WEALTH PLAN, A TAX CUT INCLUDES TENS OF BILLIONS OF DOLLARS IN GOVERNMENT HANDOUTS THAT ARE DISGUISED BY THE PHRASE “TAX CREDIT.”
Will hard working Americans support to cater to the ”parasite class” and bury the American worker further? Mission almost accomplished.
UNLESS YOU VOTE FOR THE PATRIOT JOHN MCCAIN, AND PRESERVE AMERICA AND OUR AMERICAN VALUES!
Posted by: Manolete | October 14, 2008, 11:41 am 11:41 am
Nobody reads ads on video games. The action is too fast – you pass the billboard in milliseconds, the viewing angle totally different.
(The view shown in the article link one would never see in the game.)
For the vast majority Young people don’t vote.
Posted by: Will Stanton | Oct 14, 2008 11:30:24 AM
**they will come out in records this year! The internet is full of political jargon and the young generation is scared of John McCain plus he’s old. He’s speaking for old people and Obama is speaking for the youth. Plus absentee ballots help college students and I know. I made sure 10 friends registered to vote for absentee ballots and made sure they voted Obama!
Posted by: VA's not voing McCain | October 14, 2008, 11:41 am 11:41 am
Jake
Don’t hate the player…hate the game. :-)
Posted by: Peg | October 14, 2008, 11:41 am 11:41 am
and the video game thing is cool! A lot of younger people will feel the same way! we’re tired of old America. Old America only means rights for old white men. Too many people in America now. AND WHY WON’T MCCAIN TALK ABOUT EQUAL WORK FOR EQUAL PAY?
Posted by: VA's not voing McCain | October 14, 2008, 11:42 am 11:42 am
McCain was the first! He picked Ms. Pac-Man on his ticket.
Posted by: ricky | October 14, 2008, 11:44 am 11:44 am
Jake asks; “So what’s next? Obama product placement on “Lost” and “Heroes”? Actually, in a show of bi-partisanship and a bow to battelground Ohio, the McCain campaign has booked the Palin family on Jerry Springer for a whole week.
Posted by: ricky | October 14, 2008, 11:47 am 11:47 am
“In a related item, McCain has bought the rights to include an advertisement in the Atari 2600 game, Pole Position.” -Reason
LOL, Reason, you’re a fool for that one…I like that!
“We don’t need that; we just need to vote is all we need to do”- Obama
O and Joe 08
Posted by: PoliticsAsUsual | October 14, 2008, 11:47 am 11:47 am
COME ON LETS TELL THE TRUTH
PEOPLE ARE UPSET BECAUSE THEY DID NOT THANK OF IT
Posted by: GEE | October 14, 2008, 11:48 am 11:48 am
Bullet train to the future just blew past model t McCain, the young generation will have a say from now on…
Posted by: Paul | October 14, 2008, 11:49 am 11:49 am
It must really suck to be a Republican right now. If the Democrats win (Obama and an extended lead in Congress) they will have to figure out what to do next. Their biggest fear is that Obama will be a successful president which is so unpatriotic. I understand though. If Obama is considered to be a successful president it will be so much harder to convince America to trust them again. Add to that a new generation of young people that are overwhelmingly pro-Obama and you get Democratic majorities for several election cycles. Democracy is a wonderful thing!
Posted by: Elliot | October 14, 2008, 11:59 am 11:59 am
Jake, get hep to 2008, dude.
Posted by: TNeedle | October 14, 2008, 12:01 pm 12:01 pm
Costco is selling a simple child’s book on Obama—selling propaganda to children, not even voters—what next for the Obama campaign.
American Men and Woman have given their lives for our “freedoms” and the “constitution”. Obama is putting it all in jeopardy.
Posted by: Ann | October 14, 2008, 12:06 pm 12:06 pm
Obama should use a pin ball machine – it best reflects the erratic bouncing around of John McCain. McCain has become irrelevant. …………..
Posted by: Ohg Rea Tone | October 14, 2008, 12:12 pm 12:12 pm
Will Stanton says:
“Nobody reads ads on video games. The action is too fast – you pass the billboard in milliseconds, the viewing angle totally different.”
But it gets free reporting, like this, the articles in the gamer mags and blogs, and gets people talking (just like here) as to how 21st century one candidate is. It’s not about seeing the ad in the game, it’s about further discussion. I think it’s brilliant.
Posted by: Mortimer Snerd | October 14, 2008, 12:13 pm 12:13 pm
SOCIALIST?
Obama to Plumber: My Plan Will ‘Spread the Wealth Around’
Barack Obama told a tax-burdened plumber over the weekend that his economic philosophy is to “spread the wealth around” — a comment that may only draw fire from riled-up John McCain supporters who have taken to calling Obama a “socialist” at the Republican’s rallies.
Obama made the remark, caught on camera, after fielding some tough questions from the plumber Sunday in Ohio, where the Democratic candidate canvassed neighborhoods and encouraged residents to vote early.
“Your new tax plan is going to tax me more, isn’t it?” the plumber asked, complaining that he was being taxed “more and more for fulfilling the American dream.”
Posted by: Real Story | October 14, 2008, 12:13 pm 12:13 pm
It’s a good move to advertise in a 360 game. Apart from the ad itself, they get the added bonus of media picking up the story.
And HP Boston: What would happen if McCain and his supporters depended on wild exaggerations and slander to win the election?
They’d lose.
Posted by: Aengil | October 14, 2008, 12:14 pm 12:14 pm
I don’t feel a politician should advertise on a video game that has violence or lawlessness. They are suppose to be role models.
Posted by: Rusty | October 14, 2008, 12:17 pm 12:17 pm
Question:
In the game does Obama reach out and take your success and spread it around to “those behind you?”
Posted by: Captain America | October 14, 2008, 12:17 pm 12:17 pm
I think it’s a smart move, and an encouraging sign that there’ll be this kind of creativity available in an Obama administration. We’re going to need all the help we can get cleaning up our mess over the next few years.
Posted by: Pacific moderate | October 14, 2008, 12:21 pm 12:21 pm
Go Obama!!!!, He is my next president, he is smart and I hope everybody gt that right.
Obama/Biden.
Posted by: Donna | October 14, 2008, 12:23 pm 12:23 pm
It’s the Bush/McCain Supply Siders who redistribute the wealth with their run-government-for-profit, subsidize the investment class, voodoo capitalism. Hey, Obama believes in true, balanced capitalism and therefore assumes that if you don’t like the video, you don’t have to buy the product!
Posted by: cmsns | October 14, 2008, 12:52 pm 12:52 pm
KEEP ON EARNING THOSE MCCAIN POINTS FROM BlogInteract, FELLAS! Maybe Sarah will let you trade them in for government jobs in Alaska after she gets sent back there.
“In a related item, McCain has bought the rights to include an advertisement in the Atari 2600 game, Pole Position.”
Owned.
Posted by: Anonymous | October 14, 2008, 1:01 pm 1:01 pm
Obama is starting to make himself look like he thinks hes gods answer to everything. video games, books for children tv stations,every other ad on every tv. spending money like theres no tomorrow. i am starting to worry about him.He is showing he likes power. Thats scary.next he will on our cereal box’s and toilet paper. i am sick of it all.
Posted by: sue | October 14, 2008, 1:01 pm 1:01 pm
He’s advertising to his base, lazy, game playing fools who will embrace his welfare state policies.
Just wait until urban sprawl becomes one big chicago slum.
Posted by: Mannie | October 14, 2008, 1:03 pm 1:03 pm
Manolete: You should take a look at “inequality by the numbers” before you rail against redistribution. The richest 1% share of income was 21.93% in 2005, historically the previous time it was higher than that was 1928, shortly before the stock crash and great depression.
Be informed; not ideological.
Posted by: Roy | October 14, 2008, 1:03 pm 1:03 pm
i am a rep and i am far from being rich. but Obama is fake . he is the dem’s gods answer to everything.
Posted by: Tim | October 14, 2008, 1:04 pm 1:04 pm
Hasn’t the sub-prime meltdown taught you kids anything? Duh.
Posted by: Mannie | October 14, 2008, 1:09 pm 1:09 pm
A Republican and a Democrat were walking down the street when they came to a homeless person. The Republican gave the homeless person his
business card and told him to come to his factory to apply for a job. He then took twenty dollars out of his pocket and gave it to the homeless person.
The Democrat was very impressed, and when they came to another homeless person, he decided to help.
He walked over to the homeless person and gave him directions to the welfare office. He then reached into the Republican’s pocket and got out twenty dollars. He kept 15 for administrative fees and gave the homeless person five.
Now you understand the difference between Republicans and Democrats.
Posted by: stew | October 14, 2008, 1:28 pm 1:28 pm
That is such a cheap trick, advertising on a video game, sounds like looser advertising to me. The problem is that because the Reverand Farikan has dubbed Obama as the chosen one or the messiah he really believes it. That is very sad.
Posted by: Apachelx | October 14, 2008, 1:29 pm 1:29 pm
Obama will get slapped down as soon as he can’t for fill his promises.He has promises for everything. He would make a good preacher but not president.
Posted by: judi | October 14, 2008, 1:33 pm 1:33 pm
i watched the video and it brought up questions that do need to be answered.they should show this on every tv station tell it is answered. i am a dem and if this is true i want to know.
Posted by: brian | October 14, 2008, 1:56 pm 1:56 pm
How dare you pick on The Chosen One.
The Messiah has every right to think he is God. He will unite this planet, heal it and there will be peace.
Obama is sent to lead us from a higher power. We are supposed to serve him. You should not even be allowed to speak if it isn’t serving his best interest.
Posted by: Obamanation 08 | October 14, 2008, 2:25 pm 2:25 pm
It is a smart, savvy, cutting edge way of getting out the message, simple as that.
Did the numbskulls at McPain/Falin central think of this? No, which is why they are jealous as usual. They’ve been completely outsmarted this campaign season, but bringing in Wilfred Brimley is probably their highlight.
And I LOVE the McPain trolls here, they have all but conceded that Grampy and Bible Spice are going to get slaughtered in three weeks at the ballot box.
Don’t be too sore about it. It’s bad for your complexion.
And please keep shouting Ayers! ACorn as loudly as you can.
Posted by: Rockets go BANG | October 14, 2008, 2:37 pm 2:37 pm
republicans are not sad, no one wants to fall down and worship obama. Oh let not say that- they will send the fed’s to your door.
Posted by: inl82008 | October 14, 2008, 2:40 pm 2:40 pm
Jake, when will you connect the dots between video game ads and the exploding McCain yard signs in Oregon?
Didn’t you know Bill Ayers wrote that ad?
Posted by: ricky | October 14, 2008, 2:59 pm 2:59 pm
Guess the O is going after that under 18 unable to vote group. No worries, Acorn will list them all by their online names and age as “over 18″.
Posted by: Emm | October 14, 2008, 3:09 pm 3:09 pm
“Now you understand the difference between Republicans and Democrats.”
What you forgot to mention is that the Democrat got his 20 dollars by taxing you, so it wasn’t his money, it was the peoples. Just like a Dem, to play the superhero, but they forget to tell you were their hand out money comes from.
Posted by: Emm | October 14, 2008, 3:12 pm 3:12 pm
This man is totally brilliant….. Go Obama!!!!!!! Much love for to ya!!!!!!!!
Posted by: Obamaall theway | October 14, 2008, 3:15 pm 3:15 pm
Whine, whine, whine. The Republicans are so sad that in 2008 they have a bad candidate and the Democrats have a good one.
As an Independent, I know both parties are full of it. Reps — get a brand new platform. Throw out FOX news and the entire Bush clan! Dems — you are the lucky ones but work WITH Obama and the former Republicans and Independents to CHANGE America. Don’t try the old Democratic tricks or he will fail.
Obama/Biden ’08
Posted by: Beryl | October 14, 2008, 3:17 pm 3:17 pm
Wii are the ones we’ve been waiting for.
Posted by: Liz | October 14, 2008, 3:42 pm 3:42 pm
The same folks who don’t get the brilliance of advertising to this VAST sector just like the McCain Campaign advisers: CLUELESS
Yea, you can overlook these “voters” by calling them losers but it will be McCain who looses come November. And BIG!!!
There is more bad news for McCain just coming round the bend.
Posted by: Libratine | October 14, 2008, 3:46 pm 3:46 pm
The Obama Campaign runs like an electronic machine for the 21st Century. McCain’s vintage spark plugs produces sputters and spurts and his mavericky Pinto (the Ford type) will soon be LEFT stranded on the right side of the road.
Good riddence to a bad deal!
Posted by: Libratine | October 14, 2008, 3:48 pm 3:48 pm
This makes perfect sense, as only in a video game could his economic policies actually work (i.e. fantasy land)
Posted by: Chairman Maubama | October 14, 2008, 3:51 pm 3:51 pm
Hey Jake:
Obama’s advertising in SEVERAL X-Box games.
Finally! Someone givin’ love to the couch potatoes!
Posted by: Analyst | October 14, 2008, 5:39 pm 5:39 pm
To the commenter above who thinks Obama is “brilliant”: I believe he is DESPERATE. He is trying to infuse himself into everything and everyone in this nation. (KINDA LIKE BRAINWASHING, DON’T YOU THINK?) He is a bit obsessive, one scary individual.
Posted by: ml | October 14, 2008, 8:44 pm 8:44 pm
McLiar and the Straight Hawk Express are on the edge of adding KKK to their title. His allowing that kind of shoutout from his shills in the campaign stops and his air-headed Palin spouting off about terrorist ties that is plainly not true, demonstrate to me how unbelievably unqualified the Republican ticket is. I’ll vote for the educated Democratic candidates.
Posted by: Dave H | October 14, 2008, 9:27 pm 9:27 pm
Wow,
I use to like some EA games..
What sell-outs!
They should at least put the Red Hammer & Sickle up with those ads!
Now we get to pay to be advertised to with this BS!
Think Hitler or Stalin trying to influence every aspect of your life!
It’s a grim future indeed with this NoBama Nazi!
No more escapism, not in an Obama world…
Posted by: Average American | October 15, 2008, 12:19 pm 12:19 pm
Dave H,
The “educated Democratic ticket”????
Obama is a one term Senator who has never done anything to prepare him to be President!
And Joe Biden, just review his explanation of what the Vice-President’s job is from the last debate! He go everything wrong, even where the Constitutional authority comes from. Talk about a dud
Posted by: Average American | October 15, 2008, 12:25 pm 12:25 pm
Mcain supporters, please proof read your messages. Grammar and spelling are important virtues if you’re going to talk politics, or are all republican supporters under educated. vote Obama and help give your children a better education that you have.
Posted by: Alex S. | October 15, 2008, 11:27 pm 11:27 pm
Obama have won it…
Posted by: bmenews | April 14, 2009, 2:49 pm 2:49 pm