The Obama-mercial

Oct 29, 2008 8:03am

Tonight on Fox, NBC, CBS, Univision, MSNBC, BET and elsewhere (but not ABC — feel free to check out the new season of "Pushing Daisies"!), Sen. Barack Obama, D-Ill., will air the first presidential candidate 30-minute infomercial ever since H. Ross Perot took to the airwaves with his famous charts in 1992.

Sources tell ABC News that the flag-festooned 30 minutes will show Obama sitting around a white kitchen table with four people/families he’s met in the last 21 months of his campaign, each illustrating an economic challenge the nation is facing. He’ll also share his personal story about his mother’s death from ovarian cancer, how she spent her last days arguing with her insurance company about whether or not her cancer was a "pre-existing condition," a story he often tells on the campaign trail.

Other more prominent Americans will appear to "validate" Obama — like Gen. Colin Powell (Ret.), for instance, though I have no idea if Powell is actually in the film.

At the end, Obama will appear live from Sunrise, Fla., to speak directly to the American people from a rally.

Sen. John McCain, R-Ariz., has launched a TV ad to pre-emptively attack Obama’s ad.

"Behind the fancy speeches, grand promises and TV special, lies the truth," the narrator says. "With crises at home and abroad, Barack Obama lacks the experience America needs."

Obama, for his part, is also running an ad to attack McCain, attempting to use his own words, and his own running mate, against him.

Among the quotes: “I’m going to be honest: I know a lot less about economics than I do about military and foreign policy issues.  I still need to be educated" and “The issue of economics is not something I’ve understood as well as I should" and “I might have to rely on a vice president that I select” for expertise on economic issues … cut to image of Alaska Gov. Sarah Palin.

Six days left. Tick tock, tick tock.

- jpt

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