Jan 23, 2009 2:41pm

ABC News’ Yunji de Nies Reports: The first daughters may be the most popular people in the White House right now. The day after the inauguration, J.Crew’s website crashed with people logging on to purchase their inaugural coats. Most controversially, toymaker Ty, the company that created the Beanie Baby, has launched "Marvelous Malia" and "Sweet Sasha." The dolls appear to have reached puberty, though Malia and Sasha are just 10 and 7. The first lady is not a fan of the dolls. In a paper statement, her spokeswoman Katie McCormick Lelyveld, said "We believe it is inappropriate to use young private citizens for marketing purposes."  Initially, the company said they hoped the girls would like the dolls. Now, they say they dolls are not modeled after the Obama girls, but that the company simply likes the names Sasha and Malia. Ty refused our request for an on camera interview. Tune into "Nightline" tonight and "Good Morning America" tomorrow to see more on this.

– Yunji de Nies

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