Viking Publishing announced that David Plouffe, the campaign manager for President Obama, inked a seven-figure deal for his pending book "The Audacity to Win: The Inside Story and Lessons of Barack Obama’s Historic Victory." Two publishing executives told AP’s Hillel Italie that bidding reached at least $1.5 million to $2 million.
"For those of us who had been Obama supporters and received dozens, if not hundreds of e-mails throughout the campaign from David Plouffe, you came away with the feeling that you knew this guy and wanted to know more," Viking President Clara Ferraro told the AP. "His e-mails were very motivating and sincere. I would read one of them and think, `This campaign is so smart."’