ABC News’ David Chalian Reports: Health Care for America Now (HCAN), one of the leading interest groups on the left fighting for health care reform that includes a public option, is launching a 10-day, $1.1 million TV ad campaign in 10 states with key targeted senators: Arkansas, Delaware, Florida, Iowa, Louisiana, Maine, New Mexico, North Carolina, Oregon, and Washington. WATCH THE AD HERE. Although one of the main policy goals for HCAN is to get a public option included as part of the health care reform effort in Congress, the new ad seems to concede a bit to the political reality of just how difficult that goal may be to achieve. The mention of a public option doesn’t come until 20 seconds into the 30-second spot. Instead, the ad targets insurance company profits, CEO pay, and denied claims. It focuses more directly on the issue of the huge costs in health care and the need to bring those costs under control. The ad also indicates the growing rift between the insurance companies and the Democrats and their allies on this. The White House has attempted to make much hay about keeping all players at the table including the very insurance industry that helped kill the Clinton plan back in the 1990s. In this ad, the insurance companies are clearly the target and the more traditional battle lines are beginning to appear from behind the mirage the White House attempted to create this spring.