PhRMA-Backed Coalition Makes Big Ad Buy

By Nitya

Aug 13, 2009 9:59am

My ABC colleague Teddy Davis reports:

President Obama’s new “what’s in it for me” message is picking up significant amplification today from a coalition supporting health-care reform.

Americans for Stable Quality Care, a coalition largely funded by the pharmaceutical industry, is launching a $12 million television ad campaign during the congressional recess supporting President Obama on health care.

Coalition members include PhRMA, FamiliesUSA, the Federation of American Hospitals, and the Service Employees International Union, according to an SEIU spokesperson.

“What does health insurance reform mean for you?” asks the ad’s narrator. “It means you can’t be denied coverage for a pre-existing condition, or dropped if you get sick. It means putting health-care decisions in the hands of you and your doctor. It means lower costs, a cap on out-of-pocket expenses, tough new rules to cut waste and red tape, and a focus on preventing illness before it strikes. So what does health insurance reform really mean? Quality, affordable care you can count on.”

As of last week, Obama allies were outspending Obama opponents two-to-one in the health-care ad wars, according to Evan Tracey of the Campaign Media Analysis Group.

Watch the ad here:


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