From Sunlen Miller:
After much pushback from the White House for using the President’s image without their approval in a jacket ad, Weatherproof has now taken down the controversial ad hanging in Times Square.
“We will miss President Obama in our jacket at the Great Wall of China but decided to remove the billboard believing discretion is the better part of valor,” says Freddie Stollmack, president of Weatherproof.
The ad, plastered on a Times Square building in early January, featured a photo of the president wearing a Weatherproof jacket while in China. The White House had an immediate pushback, claiming that the ad was misleading by suggesting the approval or endorsement of the president it did not have, and asked the company to take the ad down.
While the company eventually agreed to pull their ad, it wasn’t until today that the ad actually came down. The billboard in Times Square today was replaced a picture of Mount Rushmore with the company’s logo.
The company will continue their “Presidential Campaign,” without President Obama – and has reached out to former vice presidential candidate Sarah Palin to model their upcoming women’s collection.
They are “awaiting response from her team,” a spokesman for the company says.