Turn It Down! Senate Moves to Limit Volume on TV Ads

By Matt Jaffe

Sep 30, 2010 1:58pm

ABC News’ Matthew Jaffe reports:

The Senate this fall couldn’t get anything done on tax cuts, energy, immigration, gays in the military, campaign finance reform, or outsourcing jobs, but at least they took a step to turn down the volume on noisy TV commercials.

Late last night – before adjourning until November 15 – the Senate passed by unanimous consent a bill that would require the FCC to regulate the volume of TV commercials that can be many times louder than the TV program itself.

“Every American has likely experienced the frustration of abrasively loud television commercials,” the bill’s sponsor Sen. Sheldon Whitehouse, D-RI, said in a statement today. “While this may be an effective way for ads to grab attention, it also adds unnecessary stress to the daily lives of many Americans.  Last night’s action in the Senate will help end this annoying practice.”

Appropriately enough, the bill is called the CALM Act. It will now move on to the House, which passed similar legislation last December. If minor differences between the two measures can be ironed out, a final bill could be sent to President Obama during Congress’ lame-duck session in November.

A full breakdown of the Senate bill can be found here.

 

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