Conservative Viral Video Group, RightChange, Takes Stock of 2010

Nov 10, 2010 3:31pm

ABC News’ Michael Falcone reports:

The conservative new media group that first made a name for itself with the “Attack of the 50 foot Pelosi” Web video is touting the success of its online efforts on behalf of Republican candidates in 2010. 

The group, which used animated videos as a way to reach voters in key races across the country, launched a microsite campaign in a total of 84 House and Senate contests this year.

How’d they do?

Out of 11 Senate races in the group’s cross-hairs, 7 Democratic candidates were defeated, and out of 74 House races on their radar screen, 56 targeted candidates were defeated — a 76 percent success rate in the House. Over the course of five months RightChange produced 49 videos, attracted 850,000 Facebook fans and can claim more than 1.1 billion Facebook impressions.

Even in a state like California where RightChange’s efforts to elect GOP Senate candidate Carly Fiorina was unsuccessful, the group produced a Barbara Boxer spoof video that got more than 2 million views. Directed by David Zucker, the film “Call Me Senator,” makes light of the moment during a Senate hearing when Sen. Boxer asked a military general to call her “senator” rather than “ma’am” because, in her own words, she “worked so hard to get that title.”

Watch the video:

Call Me Senator from RightChange on Vimeo.

 And RightChange plans to be a force during the 2012 election cycle as well.

“While last week’s referendum is encouraging, voters should by no means assume that the new Congress will remain vigilant in its fight against fiscally irresponsible policies and national security threats,” said Steve Sanford, the group's director and executive producer. “RightChange will remain at the helm of center-right virtual politics, and plans to launch various tools and pointed innovative content to keep Congress accountable in 2012 and beyond.”

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