“Today, we are filing papers to launch our 2012 campaign,” President Obama writes in an email to his list of 14 million supporters. “We’re doing this now because the politics we believe in does not start with expensive TV ads or extravaganzas, but with you – with people organizing block-by-block, talking to neighbors, co-workers, and friends. And that kind of campaign takes time to build.”
The 2-plus minute video features Obama supporters and not the president himself. The lofty rhetoric of “hope” and “change” from 2008 have been replaced with a more sober message about the realities of governing.
“We’ve always known that lasting change wouldn’t come quickly or easily. It never does,” the president writes.
The video and campaign are aimed at re-engaging the 2008 supporters who may have sat out 2010 and about bringing in new 2012 voters.
Obama advisers believe the election will be tight and could come down to a vote in each precinct — the way they win, they feel, is by expanding the electorate and bringing in new voters as they did in 08; one of the supporters in the video says he wasn’t old enough to vote in 2008.
“So even though I’m focused on the job you elected me to do, and the race may not reach full speed for a year or more, the work of laying the foundation for our campaign must start today,” the president writes.
- Jake Tapper