RNC Targets Obama with TV Ad in Four Battlegrounds

Jul 13, 2011 10:58am

ABC News’ Devin Dwyer (@devindwyer) reports:   The Republican National Committee continued its offensive against President Obama on the economy today, unveiling a second TV ad in a month-long national messaging campaign that began last week.

The 30-second ad hits Obama on unemployment, foreclosures, government regulation and the national debt all under the banner theme of “change direction.”  You can view it here

The RNC said it will air on cable and broadcast networks in four states that went blue in the last two presidential elections:  Michigan, Wisconsin, New Hampshire and Pennsylvania.

“They have not treated us well in elections over the past five presidential cycles,” RNC political director Rick Wiley said in a conference call with reporters. But “with great showings [for Republicans] in 2010, we think the showing is pretty bright for 2012.”  

Wiley declined to say how much money the RNC is spending on the latest ad campaign, but described it as “a light cable and broadcast buy coupled with a digital media strategy.”  

“You have a strategy here that has a message that plays to our base and independents,” Wiley said of the campaign’s intended targets.  “Everyone is fed up with the economy under this president. 

The RNC plans to roll out two more ads in battleground states over the next few weeks, testing their messaging and continuing to hammer Obama on the economy, a spokeswoman said.

Democratic National Committee communications director Brad Woodhouse said the latest ad indicates that Republicans are interested in "playing politics with our economy" than working with the administration to strengthen it. 

"Americans want solutions -– and other than negative attacks and working to end Medicare and revive the failed policies of the last decade that nearly sank our economy -– Republicans aren’t offering any,” he said in a statement.

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