The Week in Web, TV, Radio and Print

By Calvin Lawrence

Jul 22, 2011 4:19pm

ABC News' Shushannah Walshe (@shushwalshe) reports: 

This week for candidates and lawmakers was packed with campaign stops, fundraisers, debt negotiations and, of course, ads. Here’s a look at the web, television, radio and even print spots that graced the airwaves, the Internet and newspapers this week.

Tim Pawlenty hit the campaign trail and Iowa airwaves hoping to pull at the heartstrings of Hawkeye state voters by using footage of the 1980 U.S. hockey victory in the “Miracle on Ice” in his latest ad, “The American Comeback.” He’s positioning himself as the underdog who will come from behind to victory, but he has run into some trouble with the spot.  ESPN released a statement saying that “neither ABC nor ESPN licensed the video to them or authorized its use.”

But some good news for the Pawlenty team: The statement also said that neither ABC nor ESPN has asked the campaign to remove the footage from the ad yet.

Pawlenty spokesman Alex Conant said in their own statement: “All of our campaign television advertising is carefully reviewed by the campaign's lawyers to ensure compliance with the copyright laws, the federal election laws, and other legal provisions. The campaign's "Miracle on Ice" advertisement was carefully reviewed for legal compliance and we believe fully complies with the "fair use" doctrine. We respect ABC's concern and look forward to responding to their inquiry."

And, according to ABC News’ Matt Jaffe, the ad features the U.S. team’s captain, Mike Eruzione. He has a starring role in the ad, but Eruzione supports Pawlenty’s rival, Mitt Romney instead.

Romney launched his own ad Friday, but it’s a web video with the not exactly subtle title of “Obama Isn’t Working: Where Are The Jobs?” The campaign released it ahead of President Obama’s town hall today at the University of Maryland. The ad incorporates dramatic music over video of Obama’s 2009 trip to the same university, interspersed with headlines of college grads out of work, experiencing difficulty finding work and delaying job searches.

And it wasn’t just Republicans that released ads this week. The Democratic National Committee released a television ad Friday. The Spanish-language spot, “En Quein Confiar,” or “Who to Trust,” is its first TV ad of the election cycle and reflects the growing numbers and influence of Hispanic voters.

ABC News' Devin Dwyer reported that the ad will air in seven Hispanic-heavy swing states and Washington D.C. The ads boasts Obama’s record on health care, student financial aid and tax cuts for the middle class over smiling pictures of Hispanic families.

The ad is in direct response to another Spanish-language ad released earlier this week by American Crossroads, the independent group tied to Karl Rove. The DNC ad references the Republican spot and blasts the GOP for threatening to “end the Medicare guarantee” while encouraging “tax cuts for the rich.”

American Crossroads released its ad earlier in the week also with the same goal of reaching out to Hispanic voters in battleground states.   Dwyer  also reported that they will spend more than $158,000 to air the ad in battleground states in New Mexico, Colorado, Nevada, Florida and Texas, plus Washington, D.C.  The ad hits the president on the debt and deficit. 

The Republican National Committee released its own Spanish-language ads simultaneously going after the president on unemployment, taxes and also the federal debt and deficit. This ad will run on Hispanic radio in three of the states in which the Crossroads ads airs: New Mexico, Colorado and Nevada. The RNC is also running an English-language ad with a similar message at the same time.

Outside of 2012, with the debt-ceiling debate raging, unions came together to blast the "Gang of Six” proposal with a print ad that ran today in Capitol Hill-focused newspapers. The AFL-CIO, the National Education Association, the United Food and Commercial Workers, AFSCME and  the SEIU came together to attack the plan.

The ad asks, “Does this look like shared sacrifice to you?” and at the bottom reads, “This is no deal for working families. It's long past time for Washington to focus on jobs, not protecting corporations and the wealthy."

It lists the reasons they see the plan as being bad for the middle class, including “cuts health care programs” and “hikes taxes on workers’ health care benefits; and slashes education for disadvantages students.”

The bipartisan plan would cut about $3.7 trillion in 10 years, but the unions are upset that the proposal would limit deductions for health insurance and slow the growth of Social Security.

 This is only a small taste of what voters in swing states and early voting states are sure to start to experience as the 2012 campaign marches on. Campaigns and committees trying to appeal to as much of the electorate as possible will continue to hit the airwaves hoping their message sticks.

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