Obama Makes First 2012 Campaign Ad Buy

Nov 29, 2011 9:02am
ap barack obama jef 110729 wblog Obama Makes First 2012 Campaign Ad Buy

Pablo Martinez Monsivais/AP Photo

The Obama campaign has made its first ad buy of the 2012 cycle, a senior campaign official confirmed to ABC News. It’s described as a “tiny” buy on national satellite.

The two spots, versions of which have appeared on the campaign’s website, are aimed at signing up supporters as volunteers and potential donors. Both feature President Obama speaking directly to camera while a campaign phone number and website — JoinObama.com — appear in the lower third.

First ad script:   “I’m Barack Obama and I approve this message. I need you to do me a favor – it’ll only take a minute. The 2012 campaign is underway, and the outcome will depend not on what I do, but on what you do. Starting right now, call the number on your screen or visit JoinObama.com to help build our campaign in your community. It’s up to you to fight for the values we all share. Don’t sit this one out.”

Second ad script:  “It starts with one person making a decision — that things need to change, and they’re going to help change them. That person finds another person who shares their values. They go out and find a few more — and before long, neighborhoods come together. Communities organize. A movement builds. It all starts with you, making a decision to get involved — because we’ve got so much more to do. Call the number on your screen or visit JoinObama.com to let me know you’re in.”

The buy was first reported by CBS News.

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